We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..
Here’s an explanation of why retrospectives are so important and how you can structure them in order to deliver value for your team and your client
Over the past months, as the Covid-19 pandemic has put a stop to much of the planned face-to-face research, researchers have been moving their research online and looking at alternative ways to conduct live online focus groups (and their ..
Brand values and personality define what your brand stands for and the feelings and emotions you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a..
Brands need insight to make better decisions, to help them grow and, more importantly, to understand what people truly value in the context of their complex lives.
More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..
What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..
During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..
Moving from ‘thinking’ to ‘knowing’
During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.
When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?
With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.
None of us predicted Covid-19, nor can anyone confidently say how long the impact will last, or how deep it will be, so it's a case of getting comfortable with the new reality.
To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..
We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.