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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How insight leaders can deliver faster, cheaper and more impactful research
March 31, 2021

How insight leaders can deliver faster, cheaper and more impactful research

Originally published October 2018, updated March 2021

What are the challenges facing insight research and insight professionals right now?

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling..

7 questions to ask when buying online qual
March 29, 2021

7 questions to ask when buying online qual

So, you need to do some online qualitative research. Perhaps you’re coming to it for the first time as a result of the pandemic. Perhaps you’ve used one online method, such as an online community, and are looking to explore something new, such as..

How to make video insights count in your research
March 18, 2021

How to make video insights count in your research

Clients love videos. They are a way to bring their customers into the boardroom and to put faces to personas. When a brand sees its consumers, it can bring real and immediate value to the insights it is offering.

Innovation and NPD Testing: What is the best way for your brand to expand?
March 16, 2021

Innovation and NPD Testing: What is the best way for your brand to expand?

When you’re looking to grow - whether you want to move into new markets, develop new lines or update your existing products or services – one thing is critical. Gaining a data-backed understanding of:

What Researchers and Research Buyers Should Know About Data Protection and GDPR
March 15, 2021

What Researchers and Research Buyers Should Know About Data Protection and GDPR

It’s 2021, the UK has left the European Union (EU) and due to a global pandemic, a higher than usual proportion of people working in the research industry, and insight professionals, handling data are doing so from the comfort of their homes.

Where service design and qualitative research combine
March 11, 2021

Where service design and qualitative research combine

Originally published June 2016, updated March 2021

Do you make it easy for customers (and potential customers) to engage with your brand?  Are your products and services answering the key needs of your market?

Why are we asking? Because today..

11 mistakes to avoid when running your first research community
March 10, 2021

11 mistakes to avoid when running your first research community

Originally published March 2016, updated March 2021

About to enter the fascinating world of the online research community? Here are our top tips on what you should be doing, what you shouldn’t be doing and the simple steps that will help make..

How to choose your online qual and research community software
February 24, 2021

How to choose your online qual and research community software

Originally published April 2016, updated February 2021

Follow our four steps to choose your online qual and research community software: 

6 Steps To Building A Successful Research Community in the Covid era
February 24, 2021

6 Steps To Building A Successful Research Community in the Covid era

Originally published November 2016, updated February 2021

Has the pandemic affected the world of online qual research?

Yes, it has! If you’re thinking of running an online research community and are looking for helpful online qualitative..

The way the research industry thinks about hard-to-reach audiences is broken
February 17, 2021

The way the research industry thinks about hard-to-reach audiences is broken

It will come as little surprise that there are some groups of people that are harder to recruit for market research surveys and qualitative research than others.

Has the pandemic changed what you value?
February 17, 2021

Has the pandemic changed what you value?

Health. Security. Freedom. Community. For a year – and counting – we’ve all been dragged along in the slipstream of a world-changing pandemic. Our lives have changed in a myriad of different ways.

February 9, 2021

Customer Spotlight: The Brand Nursery

Almonds

It only took a second to warm to Chris. I liked him immediately. Not least because he referred to himself as an ad man at heart and for me at least, visions of Don Draper flashed up in my mind.Chris founded The Brand Nursery in 2006 and..

February 3, 2021

How to get market research incentives right.

What is the most important part of qualitative research? The topic guide? The moderator? The online platform or physical venue?

All of these are vital components, but none so much as the people who take part. Phyllis Macfarlane, former chair of..

February 3, 2021

Brand insights: Exercise to discover what people really think of your brand

How do customers see your brand? In their eyes, what sets you apart from your competitors? What do they see as your strengths – and weaknesses?

These are vital questions for any organisation. Understanding how you’re perceived by customers..

January 27, 2021

Communications testing: Exercises to unlock deep insights into your market.

Communications testing. The process of uncovering genuine insights about what people really feel, why they behave as they do and what might lead them to change their behaviour. It may sound simple...but it’s not!

Our activity templates includes a..

January 27, 2021

Introducing Activity Templates

Originally published June 2020, updated Jan 2021A New Way for Researchers to Get Better Results, Faster.

January 21, 2021

Five signs you’ve got a nightmare qualitative research client (and how not to be one)

We’ve all been there. You get an enquiry about an online qualitative project from a new client and you eagerly take it on. However, from the first meeting, you start to notice the red flags. The more you talk to the client, the more you realise..

January 20, 2021

Online Research Communities vs Online Focus Groups

Originally published December 2016, updated Jan 2021

Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits - they are quick to set up, quick to execute,..

January 19, 2021

How to combat Zoom fatigue in online interviews & qualitative research

 

As 2021 gets underway, although we are hopeful that mass vaccination will eventually enable a return to a more normal way of life, we know that it will be some time before we can routinely conduct qualitative research in person.

Over the last..

January 12, 2021

How to write a great qualitative research brief

Originally published November 2016, updated January 2021

From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.

Sure, they know what they want to achieve, what their..

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