We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
You’re under pressure to do more, with less. To gather vital insight that will provide a much needed winning edge for clients all over the world in a variety of markets. Answers have never been more important, but clients have never been more..
Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who'..
At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..
Most clients enter into a research project never quite knowing what’s going to come out at the other end, which can make it feel a bit like Russian roulette. What’s more, creating impact with research and insight can be a big challenge. For our..
Further's client success team work with our clients and partners to make sure their market research is a roaring success. Their hard work and approachability have been key factors in attaining an average Net Promoter Score (NPS) of 65 in 2019. To..
At Further we take data security incredibly seriously, as you’d imagine (and hope!). You need the very highest levels of security and standards for your research participants’ personal data, so we set about getting ISO27001 certified many years..
If you work for a brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration..
Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..
Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..
On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..
In the age of disruption and customer centricity, traditional retail banking is under serious scrutiny. Fintech has forever changed the way forward-thinking consumers want to bank, along with the way they expect their financial brands to behave...
Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..
“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..
Slow is smooth, smooth is fast - or so the saying goes. Taking the time to brief a market research supplier properly will save you time and money, no matter how close to a deadline you are. It will make sure your research is feasible and achieves..
At the start of this month, Further headed over to Marketing Week’s Insight Show 2019. Co-hosted with the Marketing Week Live 2019 event, this buzzing, open exhibition places the forefronts of marketing and insight side by side. The atmosphere..
2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..
I've recently returned from a trip to Australia, where I was lucky enough to catch up with some talented designers and user researchers from the service and experience design community. The conversations gave me some fascinating perspectives..
Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism. But which is it? When the..
Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..