We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
Originally published October 2018, updated March 2021
I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling..
So, you need to do some online qualitative research. Perhaps you’re coming to it for the first time as a result of the pandemic. Perhaps you’ve used one online method, such as an online community, and are looking to explore something new, such as..
Clients love videos. They are a way to bring their customers into the boardroom and to put faces to personas. When a brand sees its consumers, it can bring real and immediate value to the insights it is offering.
When you’re looking to grow - whether you want to move into new markets, develop new lines or update your existing products or services – one thing is critical. Gaining a data-backed understanding of:
It’s 2021, the UK has left the European Union (EU) and due to a global pandemic, a higher than usual proportion of people working in the research industry, and insight professionals, handling data are doing so from the comfort of their homes.
Originally published June 2016, updated March 2021
Do you make it easy for customers (and potential customers) to engage with your brand? Are your products and services answering the key needs of your market?
Why are we asking? Because today..
Originally published March 2016, updated March 2021
About to enter the fascinating world of the online research community? Here are our top tips on what you should be doing, what you shouldn’t be doing and the simple steps that will help make..
Originally published April 2016, updated February 2021
Follow our four steps to choose your online qual and research community software:
Originally published November 2016, updated February 2021
Yes, it has! If you’re thinking of running an online research community and are looking for helpful online qualitative..
It will come as little surprise that there are some groups of people that are harder to recruit for market research surveys and qualitative research than others.
Health. Security. Freedom. Community. For a year – and counting – we’ve all been dragged along in the slipstream of a world-changing pandemic. Our lives have changed in a myriad of different ways.
It only took a second to warm to Chris. I liked him immediately. Not least because he referred to himself as an ad man at heart and for me at least, visions of Don Draper flashed up in my mind.Chris founded The Brand Nursery in 2006 and..
All of these are vital components, but none so much as the people who take part. Phyllis Macfarlane, former chair of..
How do customers see your brand? In their eyes, what sets you apart from your competitors? What do they see as your strengths – and weaknesses?
These are vital questions for any organisation. Understanding how you’re perceived by customers..
Communications testing. The process of uncovering genuine insights about what people really feel, why they behave as they do and what might lead them to change their behaviour. It may sound simple...but it’s not!
Our activity templates includes a..
Originally published June 2020, updated Jan 2021A New Way for Researchers to Get Better Results, Faster.
We’ve all been there. You get an enquiry about an online qualitative project from a new client and you eagerly take it on. However, from the first meeting, you start to notice the red flags. The more you talk to the client, the more you realise..
Originally published December 2016, updated Jan 2021
Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits - they are quick to set up, quick to execute,..
As 2021 gets underway, although we are hopeful that mass vaccination will eventually enable a return to a more normal way of life, we know that it will be some time before we can routinely conduct qualitative research in person.
Over the last..
Originally published November 2016, updated January 2021
From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.
Sure, they know what they want to achieve, what their..