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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Five signs you’ve got a nightmare qualitative research client (and how not to be one)
January 21, 2021

Five signs you’ve got a nightmare qualitative research client (and how not to be one)

We’ve all been there. You get an enquiry about an online qualitative project from a new client and you eagerly take it on. However, from the first meeting, you start to notice the red flags. The more you talk to the client, the more you realise..

Online Research Communities vs Online Focus Groups
January 20, 2021

Online Research Communities vs Online Focus Groups

Originally published December 2016, updated Jan 2021

Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits - they are quick to set up, quick to execute,..

How to combat Zoom fatigue?
January 19, 2021

How to combat Zoom fatigue?

 

As 2021 gets underway, although we are hopeful that mass vaccination will eventually enable a return to a more normal way of life, we know that it will be some time before we can routinely conduct qualitative research in person. Over the last..

How to write a great qualitative research brief
January 12, 2021

How to write a great qualitative research brief

Originally published November 2016, updated January 2021

From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.

Sure, they know what they want to achieve, what their..

MRXTalks - An interview with James Jesty, Shape new ideas
December 3, 2020

MRXTalks - An interview with James Jesty, Shape new ideas

Since Covid-19 and the lockdown restrictions, we've been unable to put on our popular MRXTalks sessions, where we invite industry experts to speak, over coffee and croissants. So we've decided to take them online. Same great interviews with..

AMA Qual Research Clinic: How to make research more inclusive?
December 2, 2020

AMA Qual Research Clinic: How to make research more inclusive?

The recent The recent Diversity, Inclusion and Equality report by the MRS, authored by Versiti Co-Founder, Dr Marie-Claude Gervais, revealed that market research has a long way to go to ensure that everyone has the same opportunities and..

New Platform Update:  STREAM.  See your data how you want to
November 30, 2020

New Platform Update:  STREAM.  See your data how you want to

We know that COVID-19 has forced much of the industry to pivot quickly to online research methods. 

So, accelerating your path to success on our platform is our number one goal.  We want to make things easier, more intuitive and enhance your..

Why intersectionality is important in market research
November 24, 2020

Why intersectionality is important in market research

As market researchers, we know the market research we conduct should be representative of the population we aim to understand.  

However, achieving this can be somewhat harder and less often achieved than we may care to admit.  

10 reasons asynchronous online qual is squeezing out real-time online focus groups
November 3, 2020

10 reasons asynchronous online qual is squeezing out real-time online focus groups

Amongst the anxiety, grief and uncertainty of the early days of the Covid-19 pandemic there were some glimmers of light and hope. One of the things that many people found inspiring was how quickly and creatively some offline businesses were able..

Strong results at Further triggers new hires
October 20, 2020

Strong results at Further triggers new hires

Strengthened senior team supports market demand for Further's online qual research platform and expert services

Danny Russell joins Further amid a raft of new senior hires
September 23, 2020

Danny Russell joins Further amid a raft of new senior hires

We are delighted to announce that former O2, Mondelez, BA and Sky Marketing Strategy Director and ex-Chairman of both the MRS and AURA, Danny Russell, has joined Further as Non-Executive Director.

September 7, 2020

Join our next Qual Research Clinic

Following a short Summer hiatus, the popular Qual Research Clinics are back! 

August 19, 2020

How Innovation Can Help The Economy’s Recovery from Covid-19

We now know that the UK is officially in recession, for the first time in 11 years, as are many of the global communities economies right now. The Covid-19 pandemic-induced slide is likely to saddle the UK with yet more fragilities, adding to..

August 5, 2020

PLATFORM UPDATE: A New Way To Rank Concepts

You asked; we delivered. 

You wanted a ranking tool; we created our new Ranking Order Question type, within the Together platform.  

August 5, 2020

PLATFORM UPDATE: Text Analytics

Hot on the heels of our new Ranking Order Question type, we are delighted to announce the arrival of a shiny new addition to our market research tools – the Text Analytics solution on the Together™ online qual research platform! 

August 3, 2020

A fireside chat with US-agency Bigeye

Last week I was luck enough to join Bigeye, a US-based creative agency, on a podcast to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups.

July 23, 2020

RIDE Framework: The Four Pillars of Great Online Qual

At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..

July 16, 2020

Moving Your Focus Groups Online

The approaches and decisions that researchers are being forced to make during the global pandemic continue to create new challenges and leave them seeking new solutions.

July 14, 2020

Don't Miss Our New Qual Research Clinics

If the last few months have taught us anything, it’s the value of experts to guide us through the many new challenges facing researchers.

June 16, 2020

The Why, What and How of Research Retrospectives

Here’s an explanation of why retrospectives are so important and how you can structure them in order to deliver value for your team and your client

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