We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
In the first in our series of #future-ready forums, we looked at what it takes to be a regenerative brand. We were fortunate to have with us Tom Savigar from Avansere, a transformation company specialising in moving the enterprise forward to a..
The pandemic has made traditional research either difficult or impossible. The solution is doing qualitative research online. But because this is a (relatively speaking) new way of gathering..
Originally published November 2016, updated January 2021
From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.
Sure, they know what they want to achieve, what their..
I’m guessing you already know that one of the benefits of doing online qual is the depth and richness of the data you collect, and the value this represents when compared to more costly in-person methods. This is particularly true of research..
This week Ikea launched its buy-back system, as part of its desire “to become ‘climate-positive’ by 2030.”Good intentions for sure, but is this truly driven by a desire to “reduce the amount of products going to landfill”, and regenerate Billys..
Online qualitative research delivers a lot of deep, contextual data and insight into people’s behaviours and attitudes. But this can bring you a whole new problem; a significant volume of data that can be hard to analyse and then turn into..
There is a lot of fear, anxiety and uncertainty looming overheads at the moment. There are many reasons for this, but some of the biggest stressors right now include the environment, life after the EU, societal inequalities, and, of course, the..
Its fair to say Covid-19 has disrupted lives and businesses around the world. While the market research industry is well-positioned to help brands and businesses understand how the pandemic has changed the way people behave and how they live..
You've got the go-ahead from your client and you are about to launch into an online qual project.
Stop a moment. Don't jump in headfirst.
Just like you wouldn’t start painting a room before you’d prepared the walls, there are some preparations..
So, you need to do some online qualitative research. Perhaps you’re coming to it for the first time as a result of the pandemic. Perhaps you’ve used one online method, such as an online community, and are looking to explore something new, such as..
Clients love videos. They are a way to bring their customers into the boardroom and to put faces to personas. When a brand sees its consumers, it can bring real and immediate value to the insights it is offering.
When you’re looking to grow - whether you want to move into new markets, develop new lines or update your existing products or services – one thing is critical. Gaining a data-backed understanding of:
It’s 2021, the UK has left the European Union (EU) and due to a global pandemic, a higher than usual proportion of people working in the research industry, and insight professionals, handling data are doing so from the comfort of their homes.
Originally published June 2016, updated March 2021
Do you make it easy for customers (and potential customers) to engage with your brand? Are your products and services answering the key needs of your market?
Why are we asking? Because today..
Originally published March 2016, updated March 2021
About to enter the fascinating world of the online research community? Here are our top tips on what you should be doing, what you shouldn’t be doing and the simple steps that will help make..
Originally published April 2016, updated February 2021
Follow our four steps to choose your online qual and research community software:
Originally published November 2016, updated February 2021
Has the pandemic affected the world of online qual research?
Yes, it has! If you’re thinking of running an online research community and are looking for helpful online qualitative..
It will come as little surprise that there are some groups of people that are harder to recruit for market research surveys and qualitative research than others.