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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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What is a regenerative brand and how do you (or your clients) become one?
June 15, 2021

What is a regenerative brand and how do you (or your clients) become one?

In the first in our series of #future-ready forums, we looked at what it takes to be a regenerative brand. We were fortunate to have with us Tom Savigar from Avansere, a transformation company specialising in moving the enterprise forward to a..

4 steps to winning more online qual projects post-Covid.
May 28, 2021

4 steps to winning more online qual projects post-Covid.

Researchers around the world are facing a dilemma.

The pandemic has made traditional research either difficult or impossible. The solution is doing qualitative research online. But because this is a (relatively speaking) new way of gathering..

How to write a great qualitative research brief
May 25, 2021

How to write a great qualitative research brief

Originally published November 2016, updated January 2021

From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.

Sure, they know what they want to achieve, what their..

Outsourcing your online qual and research community operations
May 10, 2021

Outsourcing your online qual and research community operations

I’m guessing you already know that one of the benefits of doing online qual is the depth and richness of the data you collect, and the value this represents when compared to more costly in-person methods. This is particularly true of research..

Ikea’s regeneration plan faces an inconvenient truth, or three
May 7, 2021

Ikea’s regeneration plan faces an inconvenient truth, or three

This week Ikea launched its buy-back system, as part of its desire “to become ‘climate-positive’ by 2030.”Good intentions for sure, but is this truly driven by a desire to “reduce the amount of products going to landfill”, and regenerate Billys..

How to tell stories with your online qual.
April 27, 2021

How to tell stories with your online qual.

Online qualitative research delivers a lot of deep, contextual data and insight into people’s behaviours and attitudes. But this can bring you a whole new problem; a significant volume of data that can be hard to analyse and then turn into..

Why your brand is not inclusive, whatever you think
April 22, 2021

Why your brand is not inclusive, whatever you think

I know what you’re thinking but hear me out.

Three ways to make your brand future-ready
April 22, 2021

Three ways to make your brand future-ready

There is a lot of fear, anxiety and uncertainty looming overheads at the moment. There are many reasons for this, but some of the biggest stressors right now include the environment, life after the EU, societal inequalities, and, of course, the..

What does customer-centric really mean?
April 22, 2021

What does customer-centric really mean?

It’s one of the latest buzzwords, but it’s like teenage sex; all talk and no doing!

When to start doing focus groups again?
April 19, 2021

When to start doing focus groups again?

Its fair to say Covid-19 has disrupted lives and businesses around the world.  While the market research industry is well-positioned to help brands and businesses understand how the pandemic has changed the way people behave and how they live..

Don't just leap into online qual - do these five things first
April 14, 2021

Don't just leap into online qual - do these five things first

You've got the go-ahead from your client and you are about to launch into an online qual project.

Stop a moment. Don't jump in headfirst.

Just like you wouldn’t start painting a room before you’d prepared the walls, there are some preparations..

March 29, 2021

7 questions to ask when buying online qual

So, you need to do some online qualitative research. Perhaps you’re coming to it for the first time as a result of the pandemic. Perhaps you’ve used one online method, such as an online community, and are looking to explore something new, such as..

March 18, 2021

How to make video insights count in your research

Clients love videos. They are a way to bring their customers into the boardroom and to put faces to personas. When a brand sees its consumers, it can bring real and immediate value to the insights it is offering.

March 16, 2021

Innovation and NPD Testing: What is the best way for your brand to expand?

When you’re looking to grow - whether you want to move into new markets, develop new lines or update your existing products or services – one thing is critical. Gaining a data-backed understanding of:

March 15, 2021

What Researchers and Research Buyers Should Know About Data Protection and GDPR

It’s 2021, the UK has left the European Union (EU) and due to a global pandemic, a higher than usual proportion of people working in the research industry, and insight professionals, handling data are doing so from the comfort of their homes.

March 11, 2021

Where service design and qualitative research combine

Originally published June 2016, updated March 2021

Do you make it easy for customers (and potential customers) to engage with your brand?  Are your products and services answering the key needs of your market?

Why are we asking? Because today..

March 10, 2021

11 mistakes to avoid when running your first research community

Originally published March 2016, updated March 2021

About to enter the fascinating world of the online research community? Here are our top tips on what you should be doing, what you shouldn’t be doing and the simple steps that will help make..

February 24, 2021

How to choose your online qual and research community software

Originally published April 2016, updated February 2021

Follow our four steps to choose your online qual and research community software: 

February 24, 2021

6 Steps To Building A Successful Research Community in the Covid era

Originally published November 2016, updated February 2021

Has the pandemic affected the world of online qual research?

Yes, it has! If you’re thinking of running an online research community and are looking for helpful online qualitative..

February 17, 2021

The way the research industry thinks about hard-to-reach audiences is broken

It will come as little surprise that there are some groups of people that are harder to recruit for market research surveys and qualitative research than others.

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