We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
We are delighted to announce that former O2, Mondelez, BA and Sky Marketing Strategy Director and ex-Chairman of both the MRS and AURA, Danny Russell, has joined Further as Non-Executive Director.
There’s no denying that it has become harder to conduct face-to-face research over recent months, which has left researchers needing to transfer their focus groups online, to new remote research methods.
We now know that the UK is officially in recession, for the first time in 11 years, as are many of the global communities economies right now. The Covid-19 pandemic-induced slide is likely to saddle the UK with yet more fragilities, adding to..
Last week I was luck enough to join Bigeye, a US-based creative agency, on a podcast to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups.
At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..
The approaches and decisions that researchers are being forced to make during the global pandemic continue to create new challenges and leave them seeking new solutions.
If the last few months have taught us anything, it’s the value of experts to guide us through the many new challenges facing researchers.
Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..
Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19
Over the past months, as the Covid-19 pandemic has put a stop to much of the planned face-to-face research, researchers have been moving their research online and looking at alternative ways to conduct live online focus groups (and their ..
Brand values and personality define what your brand stands for and the feelings and emotions you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a..
Brands need insight to make better decisions, to help them grow and, more importantly, to understand what people truly value in the context of their complex lives.
More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..
What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..