We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
We’ve all been there. You get an enquiry about an online qualitative project from a new client and you eagerly take it on. However, from the first meeting, you start to notice the red flags. The more you talk to the client, the more you realise..
Originally published December 2016, updated Jan 2021
Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits - they are quick to set up, quick to execute,..
As 2021 gets underway, although we are hopeful that mass vaccination will eventually enable a return to a more normal way of life, we know that it will be some time before we can routinely conduct qualitative research in person. Over the last..
Originally published November 2016, updated January 2021
From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.
Sure, they know what they want to achieve, what their..
Since Covid-19 and the lockdown restrictions, we've been unable to put on our popular MRXTalks sessions, where we invite industry experts to speak, over coffee and croissants. So we've decided to take them online. Same great interviews with..
The recent The recent Diversity, Inclusion and Equality report by the MRS, authored by Versiti Co-Founder, Dr Marie-Claude Gervais, revealed that market research has a long way to go to ensure that everyone has the same opportunities and..
So, accelerating your path to success on our platform is our number one goal. We want to make things easier, more intuitive and enhance your..
As market researchers, we know the market research we conduct should be representative of the population we aim to understand.
However, achieving this can be somewhat harder and less often achieved than we may care to admit.
Amongst the anxiety, grief and uncertainty of the early days of the Covid-19 pandemic there were some glimmers of light and hope. One of the things that many people found inspiring was how quickly and creatively some offline businesses were able..
Strengthened senior team supports market demand for Further's online qual research platform and expert services
We are delighted to announce that former O2, Mondelez, BA and Sky Marketing Strategy Director and ex-Chairman of both the MRS and AURA, Danny Russell, has joined Further as Non-Executive Director.
Following a short Summer hiatus, the popular Qual Research Clinics are back!
We now know that the UK is officially in recession, for the first time in 11 years, as are many of the global communities economies right now. The Covid-19 pandemic-induced slide is likely to saddle the UK with yet more fragilities, adding to..
Last week I was luck enough to join Bigeye, a US-based creative agency, on a podcast to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups.
At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..
The approaches and decisions that researchers are being forced to make during the global pandemic continue to create new challenges and leave them seeking new solutions.
If the last few months have taught us anything, it’s the value of experts to guide us through the many new challenges facing researchers.
Here’s an explanation of why retrospectives are so important and how you can structure them in order to deliver value for your team and your client