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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Thinking about a market research project? Here's how to brief an agency.
April 2, 2019

Thinking about a market research project? Here's how to brief an agency.

Slow is smooth, smooth is fast - or so the saying goes. Taking the time to brief a market research supplier properly will save you time and money, no matter how close to a deadline you are. It will make sure your research is feasible and achieves..

AI and video aplenty. Our take on the trends emerging from The 2019 Insight Show.
March 20, 2019

AI and video aplenty. Our take on the trends emerging from The 2019 Insight Show.

At the start of this month, Further headed over to Marketing Week’s Insight Show 2019. Co-hosted with the Marketing Week Live 2019 event, this buzzing, open exhibition places the forefronts of marketing and insight side by side. The atmosphere..

Disruptive marketing trends already shaping the future for brands
March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

March 6, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

February 26, 2019

How an experience designer uses insight

I've recently returned from a trip to Australia, where I was lucky enough to catch up with some talented designers and user researchers from the service and experience design community. The conversations gave me some fascinating perspectives..

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