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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Introducing Activity Templates
June 18, 2020

Introducing Activity Templates

A New Way For Researchers To Get Better Results, Faster

Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..

The Why, What and How of Research Retrospectives
June 16, 2020

The Why, What and How of Research Retrospectives

Here’s an explanation of why retrospectives are so important and how you can structure them in order to deliver value for your team and your client

Helping Retailers Understand Changing Shopper Behaviours
June 3, 2020

Helping Retailers Understand Changing Shopper Behaviours

Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19

Unicef: From Insight To Award-Winning Activation
June 3, 2020

Unicef: From Insight To Award-Winning Activation

We are delighted to learn this week that our client Unicef has been announced as the winner of the Award for Innovation in Fundraising by the Institute of Fundraising for its Paddington Postcards campaign.

How To Win More Online Qual Projects
May 27, 2020

How To Win More Online Qual Projects

Here at Further we are constantly being tasked with helping researchers win new online qual research projects. So we set about developing a masterclass to help senior researchers get more online qual projects across the line.

Using Zoom to Conduct Online Focus Groups
May 13, 2020

Using Zoom to Conduct Online Focus Groups

Over the past months, as the Covid-19 pandemic has put a stop to much of the planned face-to-face research, researchers have been moving their research online and looking at alternative ways to conduct live online focus groups (and their ..

How Cultural Analytics Can Reveal What Your Brand Communicates Online
May 10, 2020

How Cultural Analytics Can Reveal What Your Brand Communicates Online

Brand values and personality define what your brand stands for and the feelings and emotions you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a..

Online Qual Approaches Powering Consumer Insight
May 7, 2020

Online Qual Approaches Powering Consumer Insight

Brands need insight to make better decisions, to help them grow and, more importantly, to understand what people truly value in the context of their complex lives.

How To Run Successful International Online Qual Research Projects
May 2, 2020

How To Run Successful International Online Qual Research Projects

More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..

How to capture and understand a year in the life of consumers, in just one week
April 26, 2020

How to capture and understand a year in the life of consumers, in just one week

What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..

April 21, 2020

Moderating online qual projects during Covid-19

During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..

April 18, 2020

How to find out if people really want your product or service

Moving from ‘thinking’ to ‘knowing’

April 17, 2020

RESEARCH MASTERCLASS: Learn how to win online qual research

During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.

April 14, 2020

Understanding Students' Experiences

When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?

April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

April 1, 2020

Morale (of a research team)

None of us predicted Covid-19, nor can anyone confidently say how long the impact will last, or how deep it will be, so it's a case of getting comfortable with the new reality.

March 25, 2020

Research You Can Do During The Covid-19 Crisis

To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..

March 17, 2020

New opportunities to learn about online research during a crisis

We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.

March 16, 2020

Coronavirus Needn't Stop Your Concept Testing

Don't let the fact that you can't sit down with your participants in-person stop your concept testing

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