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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Danny Russell joins Further amid a raft of new senior hires
September 23, 2020

Danny Russell joins Further amid a raft of new senior hires

We are delighted to announce that former O2, Mondelez, BA and Sky Marketing Strategy Director and ex-Chairman of both the MRS and AURA, Danny Russell, has joined Further as Non-Executive Director.

How To Move Your Focus Groups Online
September 23, 2020

How To Move Your Focus Groups Online

There’s no denying that it has become harder to conduct face-to-face research over recent months, which has left researchers needing to transfer their focus groups online, to new remote research methods.

Join our next Qual Research Clinic
September 7, 2020

Join our next Qual Research Clinic

Following a short Summer hiatus, the popular Qual Research Clinics are back! 

How Innovation Can Help The Economy’s Recovery from Covid-19
August 19, 2020

How Innovation Can Help The Economy’s Recovery from Covid-19

We now know that the UK is officially in recession, for the first time in 11 years, as are many of the global communities economies right now. The Covid-19 pandemic-induced slide is likely to saddle the UK with yet more fragilities, adding to..

PLATFORM UPDATE: Text Analytics
August 5, 2020

PLATFORM UPDATE: Text Analytics

Hot on the heels of our new ranking order question type, we are delighted to announce the arrival of a shiny  new text analytics tool on the Together online qual research platform.

PLATFORM UPDATE: A New Way To Rank Concepts
August 5, 2020

PLATFORM UPDATE: A New Way To Rank Concepts

You asked; we delivered. You wanted a ranking tool; we created our new Ranking Order Question type, within the Together platform. Designed by researchers, it’s a powerful way to rank a set of items – text or images.

A fireside chat with US-agency Bigeye
August 3, 2020

A fireside chat with US-agency Bigeye

Last week I was luck enough to join Bigeye, a US-based creative agency, on a podcast to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups.

RIDE Framework: The Four Pillars of Great Online Qual
July 23, 2020

RIDE Framework: The Four Pillars of Great Online Qual

At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..

Moving Your Focus Groups Online
July 16, 2020

Moving Your Focus Groups Online

The approaches and decisions that researchers are being forced to make during the global pandemic continue to create new challenges and leave them seeking new solutions.

Don't Miss Our New Qual Research Clinics
July 14, 2020

Don't Miss Our New Qual Research Clinics

If the last few months have taught us anything, it’s the value of experts to guide us through the many new challenges facing researchers.

Introducing Activity Templates
June 18, 2020

Introducing Activity Templates

A New Way For Researchers To Get Better Results, Faster

Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..

June 3, 2020

Helping Retailers Understand Changing Shopper Behaviours

Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19

June 3, 2020

Unicef: From Insight To Award-Winning Activation

We are delighted to learn this week that our client Unicef has been announced as the winner of the Award for Innovation in Fundraising by the Institute of Fundraising for its Paddington Postcards campaign.

May 27, 2020

How To Win More Online Qual Projects

Here at Further we are constantly being tasked with helping researchers win new online qual research projects. So we set about developing a masterclass to help senior researchers get more online qual projects across the line.

May 13, 2020

Using Zoom to Conduct Online Focus Groups

Over the past months, as the Covid-19 pandemic has put a stop to much of the planned face-to-face research, researchers have been moving their research online and looking at alternative ways to conduct live online focus groups (and their ..

May 10, 2020

How Cultural Analytics Can Reveal What Your Brand Communicates Online

Brand values and personality define what your brand stands for and the feelings and emotions you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a..

May 7, 2020

Online Qual Approaches Powering Consumer Insight

Brands need insight to make better decisions, to help them grow and, more importantly, to understand what people truly value in the context of their complex lives.

May 2, 2020

How To Run Successful International Online Qual Research Projects

More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..

April 26, 2020

How to capture and understand a year in the life of consumers, in just one week

What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..

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