Your Guide to Online Qualitative Research

Published 14 June 2021 1 minute read

Market research
Online qual

Online qualitative research is an established methodology that is widely practiced around the world by researchers, planners and strategists. In fact, it’s used to great effect by anyone who needs to understand what people (consumers) think, feel and do.

It’s an exciting area to be involved in. New technologies are making it easier
to get consumer insights at a pace that modern businesses demand. Most notably, online qualitative research allows researchers to “be with” consumers almost 24/7 without having to physically be there – thanks to the advent of smartphones and other connected devices. Contrary to common beliefs, online qualitative research is complementary (rather than alternative) to traditional in-person or offline qualitative research.

In this guide you will learn when to use online qual, which method best meets your research objectives and much more. Download our comprehensive guide to Online qualitative research and get in touch if you want to discuss your project in more detail.

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We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

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