Furthermore! - Further's Blog | Research methods

Platform
Services
Expertise
Blog
- How to conduct customer segmentation market research?
  
  Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
  
  Read the Blog
- Brand research: what, why and how
  
  Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
  
  Read the Blog
- Featured Stories
Resources
- Free Templates
  
  Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
  
  Get the Templates
- Conducting research with diverse and multi-cultural consumers
  
  To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
  
  Download the Guide
- Featured Content
About us

Contact Us

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

Read the case study

van-tay-media-Kab_-4M4I74-unsplash

Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Read the case study

Talk to us

Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

Read the case study

Talk to us

FTH001_Mother_2_children_tablet

Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

Read the case study

Talk to us

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Talk to us

Chillys image case study

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

Talk to us