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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Why you need 3D buyer personas in your life
September 5, 2019

Why you need 3D buyer personas in your life

At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..

How forward thinking brands are using insight
June 12, 2019

How forward thinking brands are using insight

If you work for a brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration..

Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

How to make video insights count in your research
August 7, 2018

How to make video insights count in your research

It's simple. Clients love videos. Videos allow you to bring their customers into the boardroom, putting faces to personas. They're simple to capture on a mobile research platform too.

Tandem - Hotter than flamingo pink...
July 16, 2018

Tandem - Hotter than flamingo pink...

Tandem Update for July

When we look back on the summer of 2018, we will surely remember a glorious British heat wave, the birth of reality romance on Love Island, the football prowess of the English world cup squad and, of course, Tandem’s brand..

Tandem update May
May 19, 2018

Tandem update May

Summer breeze, makes our developers feel fine. Which is why we have shiny new Tandem updates to share with you. That’s almost as exciting as the noise of the ice cream van approaching or the sweet smell of jasmine blowing through my mind…

Tandem update: Data analysis feature
April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

Tandem - Consumer Insights Product Update April 2018
April 6, 2018

Tandem - Consumer Insights Product Update April 2018

Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.

WhatsApp-n'in with GDPR? A change to research methods and techniques
April 6, 2018

WhatsApp-n'in with GDPR? A change to research methods and techniques

WhatsApp is the most used app in the world. It's understood by its users, well-loved and the number one platform for digital interaction. There are 1.2 billion people using it globally, and some 680M users on a monthly basis*. So, why is GDPR..

Tandem Update
March 19, 2018

Tandem Update

With spring nearly upon us (ignoring the recent UK snow fall!), Tandem has also been busy growing new buds and releasing new features. Read on to find out how our newest platform has been improving your route from people to data to insight.

 

John: my first time
June 7, 2017

John: my first time

“Oh bloody hell, I hope I’m not asking leading questions!? What even are those? Have I already said one? Quick, pay attention to what they are saying. Show you’re interested, nod your head. They sound like they are winding up, what’s your next..

March 8, 2017

‘All the world’s a stage, and all researchers and respondents merely players’

At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..

September 20, 2016

Little academic in big industry:

Bridging the Divide Between Two Worlds - A Sociologist's Journey into Market Research

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