Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted ...
Published 09 Jun 2022
6 minute read
We helped Conde Nast International define a new global mission and vision statement
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
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