How to minimise your research costs and maximise your human insight

Published 01 Jul 2021 1 minute read

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You’re under pressure.. to do more, with less, to meet deadlines and to get the insight to make the critical decision that will provide the winning-edge for your client. At the current speed of business, insight has never been more important, but clients are ever more cautious when it comes to committing research budgets. So what's the answer?

Typically, this is where I might try and talk about the wonders of online qual in this context. I am speaking on behalf of Further after all, and this is our bread and butter.

I could go on (at length) about how digital qual allows you to connect with consumers, all over the world, directly, and collect a whole range of information and data that can help you identify what truly matters to them.

I could talk about how it cuts your costs by reducing the logistics of setting up travel, interview facilities, and the endless admin that happens before and after a piece of physical fieldwork.

I could prove that online qual can provide more value than traditional qual, and that you could improve your margins by embracing digital techniques.

I could, but I won’t!

The time to build your online research capabilities is now

The client brief lands in you inbox, you’re already working on several other projects! The last thing you want to do is design an approach that includes a method you're not all too familiar with, even though you know it will be the gift that keeps on giving.

So what’s the solution, and how can you minimise costs while maximising the human insight you forge?

To help with this predicament, Further can..

Put us to the test. Get in touch, send us your challenge and we will quickly demonstrate exactly how to minimise your costs, maximise your human insight and escape the cycle.

We’re ready to help, want to ask the question?

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The insight platform for online qual, research communities, digital diaries, ethnography and more.

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A range of expert research services and resources to help you deliver your projects with ease, speed and reach.


Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

Conde-Nast (1) (1)

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

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Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Keyhouse (1) (1)

Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

We helped disruptive pet insurance company Waggel develop customer personas and map out the current and intended customer journey.

What next?

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