When you’re looking to grow - whether you want to move into new markets, develop new lines or update your existing products or services – one thing is critical. Gaining a data-backed understanding of:
- What customers really want
- Where new opportunities exist
- Which concepts fit which markets
- Your best next steps.
How do you get that information?Through well-designed, well-executed and precisely targeted qualitative research. This is research that gives you game-changing insights into the people and markets that matter to you.
At Further, we’re experts in qualitative research. We run research projects; advise businesses on running research and support other research teams to run projects on our online qual research platform, Together.
One of our popular resources is a library of online qual research activity templates, all designed for use with Together. These include our Innovation & NPD Testing activity template.
What does the Innovation & NPD Testing template offer?
The template is designed to support ad hoc, online qualitative research communities lasting around one week. It enables you to:
- Explore issues in-depth with participants over 20 minutes each day. In a week, that’s 140 minutes of data per person
- Create a clear journey for participants, which builds trust and engagement and unlocks greater insight
- Use these activities as a starting point and as inspiration. Copy and paste, chop and change to suit your needs.
The activities allow you to:
- Explore attitudes and behaviours around your brand and market
- Identify wants and needs in these spaces
- Test new concepts to see which have the most traction
Here's how it works.
The template is packed with structured tasks and activities that can be adapted to any organisation or brand. The tasks build on one another: methodically revealing rich insights into the participants.
We set out the rationale for each activity, provide tips and suggest specific platform settings. As an example, here’s an activity that we would run during the concept testing phase of the community.
A fictitious skincare company wants to develop a new product. Following activities that explore participants’ behaviour and attitudes toward skincare routines and existing skincare products, this task would be introduced. It is designed to surface what participants feel is lacking in the skincare marketplace: