We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Developing New Products & Services The Agile Way
December 12, 2019

Developing New Products & Services The Agile Way

At a time when consumers' wants and needs are changing quicker than ever, brands need to quickly deliver successful new products, services, campaigns and propositions to deliver real growth. Heres how they are doing it in an agile (faster,..

Brand insight and why it's important
November 28, 2019

Brand insight and why it's important

Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..

The two most important truths marketers need to know about
November 13, 2019

The two most important truths marketers need to know about

The truth is easy to work with, it gives you confidence and helps you make great decisions, especially where your target audience are concerned, right? So, why then, when it comes to researching people, are the two most important truths that..

Seeing through the half-truths
October 30, 2019

Seeing through the half-truths

We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..

How To Run Research Client Debriefs Like a Superhero
August 2, 2019

How To Run Research Client Debriefs Like a Superhero

Most clients enter into a research project never quite knowing what’s going to come out at the other end, which can make it feel a bit like Russian roulette. What’s more, creating impact with research and insight can be a big challenge. For our..

Robert Hocking - A Life In Insight
July 17, 2019

Robert Hocking - A Life In Insight

We recently caught up with Robert Hocking. Robert currently holds a number of high-profile positions. His career began in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s been a VP of..

Fully Certified ISO27001, again!
June 26, 2019

Fully Certified ISO27001, again!

At Further we take data security incredibly seriously, as you’d imagine (and hope!). You need the very highest levels of security and standards for your research participants’ personal data, so we set about getting ISO27001 certified many years..

Developing and Testing Business Propositions with Research
June 5, 2019

Developing and Testing Business Propositions with Research

Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..

How Foxtel's service design lead uses insight
May 15, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

Human insight's role in agile product development
April 25, 2019

Human insight's role in agile product development

Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..

Using Siri and Alexa for Human Insight
April 17, 2019

Using Siri and Alexa for Human Insight

“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..

February 20, 2019

The importance of understanding the people behind the clicks

Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism.  But which is it? When the..

January 29, 2019

Brand ethics and purpose are key buying motivations for today’s consumers

In this article, I am going to address some of the very latest research into the drivers of consumer behaviour and attitudes. I'll look at how ethnographic research can be used more effectively to unearth the true value that your brand, products..

December 19, 2018

Human business, human brands, human everything

At this time of year, it's normal to look back at the year that was or to look forward and pick trends for next year. However, this year we have one simple message and it's this: next year we'll be refocusing our efforts on humans, human insight..

December 4, 2018

Why true insight should change the way you serve your target market

Researchers, strategists, planners and marketers alike all band around the term ‘insight’, but break into a discussion in an attempt to define what a true insight is and all heavens will open.

November 20, 2018

Combining social science and machine learning to unearth human insight

Machine learning and AI has been the poster boy of 2018. Almost every marketing email, webinar and conference that I’ve engaged with has had a track or theme dedicated to it. It’s no surprise then, that marketers are taking it seriously, but the..

October 18, 2018

Research communities are in demand, according to The British Research Barometer Report

A brand new report landed on our desks just last week, called The British Research Barometer, compiled by publisher MrWeb and B2B research experts Circle Research The report explored the views of 140 market research professionals that reside..

October 11, 2018

How insight leaders can deliver faster, cheaper and more impactful research

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The m arketing function is transforming from one of..

October 4, 2018

How and when to use online qualitative research for better insight

With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..

March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

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