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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Why every brand needs a social psychologist on their team
November 21, 2018

Why every brand needs a social psychologist on their team

A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.

#WhatWomenWant
November 20, 2018

#WhatWomenWant

This year marks the centenary of women getting the right to vote in Britain. To acknowledge this landmark, Kantar TNS set up a programme to showcase the developments in advertising that have helped to empower women over the last 100 years. The..

GDPR shouldn't impact your online research, here's why...
November 2, 2018

GDPR shouldn't impact your online research, here's why...

As a research and insight specialist, you’ve been working with the challenges and complexities of GDPR for several months now. It’s hard right! That’s why we’ve written this short guide. It will help crystallise what you need to do on an ongoing..

Marie-Claude: my first time
May 24, 2017

Marie-Claude: my first time

There have been many great research ‘firsts’ in my life (including my fabulous initial encounter with online communities) but I thought I would talk about my first experience of ‘agile’ research. It was vertiginously agile, by default really! And..

Could the UK have avoided Brexit? Probably, had politicians listened to emotions...
April 5, 2017

Could the UK have avoided Brexit? Probably, had politicians listened to emotions...

What would have happened, had UK politicians really listened to people’s emotions about immigration and about the EU? How different would social and economic policies have been? Would we have had Brexit at all? As early as 2005, when researching..

Ever thought of researching ethnic minorities online?
March 20, 2017

Ever thought of researching ethnic minorities online?

I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..

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