New Platform Update:  STREAM.  See your data how you want to

Published 30 Nov 2020 9 minute read

Platform
Tools

We know that COVID-19 has forced much of the industry to pivot quickly to online research methods. So, accelerating your path to success on our platform is our number one goal.  We want to make things easier, more intuitive and enhance your projects wherever and however we can.  

With this front of mind, we've shifted our road map around to fast track the features and tools you need the most right now.

Stream sits within our brand-new review section on our Together™ market research online community software platform, giving you unlimited ways to quickly and easily filter, manage and interrogate your data. It unlocks your ability to analyse your data on your terms. 

You get to choose your path to insight. 

If you regularly run large scale online qual projects, then you know that having ultimate control over your own route to insight is what every researcher wants.

Being able to easily manage and interrogate your data through as many different lenses and filters as possible, even while your project is in flight, is not always easy and yet potentially a game-changer.

To solve this challenge, we’re excited to introduce Stream.

It's a powerful new way to navigate your unstructured data and get to the insight quicker and with more confidence.

Stream lets you filter and interrogate your market research online community software and other online qual data by activity, date stamp, participant, segment, theme, or whatever you need and tag key responses. 

Rather than just being able to filter by activity, researchers can now dive deeper into an individual participant's journey and compare and contrast datasets side-by side more easily.

Greater control and flexibility 

We know through our own experience of running thousands of projects that tools that put you, the researcher, in control of what you want to explore or see on your screen, opens up new avenues of analysis and increases your ability to uncover rich insights.

Stream's rich visual interface is designed to give you greater control and flexibility in how you organise, interrogate and explore your data.

You choose which comparisons you want to make and how you want the data to be presented.

With Stream, conducting analyses on-the-go and validating your insights as your project progresses has never been easier.

But perhaps one of the biggest benefits is being able to organise the data in an efficient and time saving way, meaning more time can be spent analysing the data.

STREAM makes it easier to dip in and out for analysis! The ability to filter meant I was able to see and compare results of a few activities grouped together, then filter by segment or respondent, rather than going in and out of each activity to see the responses.

- Clare Wilson, Senior User Researcher at Mitte

Being able to download all the question answers over all 5 days by segment saved us hours of work. That was the best function for us so far as we were under tight deadlines to look at the data.

- Jess Thomas-Harrison, Senior Strategist, Drummond Central

Together™ keeps getting better

Stream is just one of the many improvements we have made to our market research online community software platform Together™ in recent months.

If you haven’t used our platform in a while, then now might be the time to book a free customised demo.

We’ll introduce you to some of our newest features including our Ranking Order and  Text Analytics tools, launched earlier this year:

Ranking Order Question 

The Ranking Order Question makes it simple for participants to rank a set of items – text or images in order of preference.

 The Ranking Order Question asks for reviewed items to be placed in order of preference and the platform then collates the scores and calculates the average, giving your research participants a much richer experience. Just as importantly, it helps you process insights faster.

Text Analytics

Our new Text Analytics tool helps you uncover information in the text and images generated via your online qual project. 

The tool lets you use filters to compare multiple datasets, so if you were to generate a word cloud from data captured from one segment you can now compare and contrast that against those of another segment.

The ability to use images to aid in participant recognition was really helpful. Ranking Order has saved us a great deal of time in analysis – allowing us to quickly see consumer preference

- Melissa Birkett, Verve

The ability to use images to aid in participant recognition was really helpful. Ranking Order has saved us a great deal of time in analysis – allowing us to quickly see consumer preference

- Tom Woodnutt, Feeling Mutual

Take a customised tour of our platform  

If you’re already a licence customer, you'll see both Stream and our new Text Analytics tool appear in the review section of the platform and our new Ranking Order tool within your survey question options. You can start using them immediately.

If you need a refresher or if you are new to our TogetherStream platform, book a demo and discover the benefits of doing online qual on Together™ today.

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