#FutureReadyBrands Forum Being Customer-led: Repeatedly doing what's inconvenient

Published 28 Jul 2021 50 Minutes

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Customer Experience


Companies that are truly and manifestly customer-centric are rare, and rarer still is the organisation that manages a successful transition from self-obsession to being customer obsessed.

In his book The Customer Copernicus Charlie Dawson unpacks the ingredients, values and mindset of those rare organisations that are not only customer-led, but also manage to stay that way.

In conversation with Stephen Cribbett thought leader Charlie Dawson uses case study examples from his decades long research and experience to illustrate how some of the most successful customer-led brands and businesses have learned to do this, getting over what’s initially inconvenient and unsettling to grow much more unusual beliefs.

 Everyone talks about being customer-led, very few do it for real. The Customer Copernicus explains why, based on real-world examples. It has practical guidance on how to do better. If you’re saying you want to be a customer-led success, read this. It will help.

Peter Duffy, CEO Moneysupermarket Group

 Customer-centric systems and behaviours are the key to success. But if it’s that obvious why is it so hard to do … and harder yet to sustain? Dawson and Meehan take this puzzling conundrum and propose well thought out and actionable solutions. A must read for business leaders navigating today’s markets.

Dan Futter, Chief Commercial Officer, The Dow Chemical Company

This is a unique opportunity to hear directly from the book's author as he discusses:

  • the attributes of a customer-led approach to growth and brand building
  • the kind of inconvenient truths that are so hard to embrace
  • why it’s so hard to stay customer-led and continue to deliver brand growth

This webinar forms part of our #FutureReadyBrands series.

If you are interested in surfacing the inconvenient truths that maybe the key to making customer-led change happen, then please book a discovery call below and take a few moments to learn more about 'Insight' expertise below.

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