Market research
10 essential tips for analysis and reporting

The prospect of analysing the vast amounts of data generated through your online qual study can be daunting (trust us, we hear this all the time, even from highly experienced researchers).  But with appropriate planning and consideration you can maximise the pleasure and minimise the pain of this vital aspect of project delivery.

Our 10 essential tips will help you get the most out of your analysis and refine your reporting to deliver even more value back to the client. 

updated 24 MAY 2021 2 MINUTE READ

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Market research

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We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage

We helped Macmillan Cancer Support understand why the national Cancer Patients Experience Survey documents that ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.

Conde-Nast
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We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

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Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

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Further's expert team pushed us to clarify assumptions and think about how to communicate the value of our products

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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Linkedin

With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

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