Market research Inclusion
Conducting research with diverse and multi-cultural consumers

There is an urgency for business leaders, marketers and creatives to better understand the lived experiences, attitudes and unmet needs of marginalised and underrepresented communities and for that cultural intelligence to feed into more building inclusive brands, products, services and experiences.

This guide contains the principles and approaches Further’s award-winning research team harnesses to gather and activate insight and evidence for great inclusion and equality.

updated 24 MARCH 2022 15 MINUTE READ

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Market research Inclusion

Conducting research with diverse and multi-cultural consumers

updated 24 March 2022

Market research Inclusion

Essential terminology for conversations about diversity - a free guide

updated 26 January 2022

Market research

Full Service Research Projects

updated 14 June 2021

Market research Online qual

A guide to Further's Online Qual Platform: Together (US)

updated 14 June 2021

Market research Online qual

A guide to Further's Online Qual Platform: Together (UK)

updated 14 June 2021

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Essential Guide to Mobile Ethnography

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Your guide to consumer collaboration and co-creation

updated 21 May 2021

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The definitive guide to recruitment for online qual

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Market research Online qual

Five cognitive biases that can hugely impact your research

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Nine ways to improve your online research communities

updated 29 April 2021

Online qual

Research communities: How to get better engagement from your members

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A guide to qualitative research methods

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Best practice tips for community moderation

updated 29 April 2021

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Five tips for running research communities more efficiently

updated 29 April 2021

Online qual Analysis and Reporting

10 essential tips for analysis and reporting

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We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage

We helped Macmillan Cancer Support understand why the national Cancer Patients Experience Survey documents that ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.

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We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

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Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

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Further's expert team pushed us to clarify assumptions and think about how to communicate the value of our products

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With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

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