Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..
At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..
Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.
I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..
2018 has seen some big changes already at Further. We've rebranded and we’ve launched a new mobile research platform, Tandem. In keeping with our pace of development, we’re also attending more conferences and events than ever before, and we'd..
You might have spotted that we look a bit different today. We’ve changed our name, from Dub to Further. It’s an exciting time for us, and there are many forces at play. We are ten years old and it was time for a fresh lick of paint and some new..
The festive season is over, the tsunami of predictions is happening and we’re all bracing ourselves for another year of…well, who knows?! Trump, Brexit and AI will no doubt shape a large part of it, but YOU will shape the rest.
*Please note...IdeaStream™ is now Together.
At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..
Understanding what your clients/customers and partners think about your organisation is critical regardless of whether you’re in a B2C or a B2B environment. This is especially true where branding, service/product development and business..