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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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5 ways to streamline your participant recruitment process
February 7, 2019

5 ways to streamline your participant recruitment process

So, you have an idea of the questions you want to ask. You know the markets you want to target. You’ve got ideas about the research framework and the technology you’re going to use. Good stuff. However, crafting great human insight that’s based..

Brand ethics and purpose are key buying motivations for today’s consumers
January 29, 2019

Brand ethics and purpose are key buying motivations for today’s consumers

In this article, I am going to address some of the very latest research into the drivers of consumer behaviour and attitudes. I'll look at how ethnographic research can be used more effectively to unearth the true value that your brand, products..

Human business, human brands, human everything
December 19, 2018

Human business, human brands, human everything

At this time of year, it's normal to look back at the year that was or to look forward and pick trends for next year. However, this year we have one simple message and it's this: next year we'll be refocusing our efforts on humans, human insight..

The life of a research project manager
December 10, 2018

The life of a research project manager

We’re getting to know Kerry (Kez) Poulson, who’s just joined Further’s team in London as Senior Project and Operations Manager. Kez has worked with brand and agency clients across the the FMCG, B2B, healthcare and leisure sectors. Working closely..

Why true insight should change the way you serve your target market
December 4, 2018

Why true insight should change the way you serve your target market

Researchers, strategists, planners and marketers alike all band around the term ‘insight’, but break into a discussion in an attempt to define what a true insight is and all heavens will open.

Why every brand needs a social psychologist on their team
November 21, 2018

Why every brand needs a social psychologist on their team

A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.

Combining social science and machine learning to unearth human insight
November 20, 2018

Combining social science and machine learning to unearth human insight

Machine learning and AI has been the poster boy of 2018. Almost every marketing email, webinar and conference that I’ve engaged with has had a track or theme dedicated to it. It’s no surprise then, that marketers are taking it seriously, but the..

#WhatWomenWant
November 20, 2018

#WhatWomenWant

This year marks the centenary of women getting the right to vote in Britain. To acknowledge this landmark, Kantar TNS set up a programme to showcase the developments in advertising that have helped to empower women over the last 100 years. The..

GDPR shouldn't impact your online research, here's why...
November 2, 2018

GDPR shouldn't impact your online research, here's why...

As a research and insight specialist, you’ve been working with the challenges and complexities of GDPR for several months now. It’s hard right! That’s why we’ve written this short guide. It will help crystallise what you need to do on an ongoing..

Research communities are in demand, according to The British Research Barometer Report
October 18, 2018

Research communities are in demand, according to The British Research Barometer Report

A brand new report landed on our desks just last week, called The British Research Barometer, compiled by publisher MrWeb and B2B research experts Circle Research The report explored the views of 140 market research professionals that reside..

How insight leaders can deliver faster, cheaper and more impactful research
October 11, 2018

How insight leaders can deliver faster, cheaper and more impactful research

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The m arketing function is transforming from one of..

September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

August 21, 2018

When to invest in a long-term online research community

At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..

August 7, 2018

How to make video insights count in your research

It's simple. Clients love videos. Videos allow you to bring their customers into the boardroom, putting faces to personas. They're simple to capture on a mobile research platform too.

July 16, 2018

Tandem - Hotter than flamingo pink...

Tandem Update for July

When we look back on the summer of 2018, we will surely remember a glorious British heat wave, the birth of reality romance on Love Island, the football prowess of the English world cup squad and, of course, Tandem’s brand..

June 27, 2018

Tandem update June - It's a scorcher

With the 2018 Fifa World Cup fully upon us, Tandem has decided to get in on the action with some exciting global updates. No red cards here, just lots of Tandem 'bookings' and sweet 'back of the net' update glory...are these football puns..

June 25, 2018

How we roll (part 3)

We caught up with Lorrin Etka-Shepherd of US based qualitative research specialists, Marketry who use our Together platform to run online communities for their clients all over the world.

May 19, 2018

Tandem update May

Summer breeze, makes our developers feel fine. Which is why we have shiny new Tandem updates to share with you. That’s almost as exciting as the noise of the ice cream van approaching or the sweet smell of jasmine blowing through my mind…

April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

April 6, 2018

Tandem - Consumer Insights Product Update April 2018

Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.

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