A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.
This year marks the centenary of women getting the right to vote in Britain. To acknowledge this landmark, Kantar TNS set up a programme to showcase the developments in advertising that have helped to empower women over the last 100 years. The..
As a research and insight specialist, you’ve been working with the challenges and complexities of GDPR for several months now. It’s hard right! That’s why we’ve written this short guide. It will help crystallise what you need to do on an ongoing..
Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..
At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..
Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.
WhatsApp is the most used app in the world. It's understood by its users, well-loved and the number one platform for digital interaction. There are 1.2 billion people using it globally, and some 680M users on a monthly basis*. So, why is GDPR..
I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..
2018 has seen some big changes already at Further. We've rebranded and we’ve launched a new mobile research platform, Tandem. In keeping with our pace of development, we’re also attending more conferences and events than ever before, and we'd..