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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

When to invest in a long-term online research community
August 21, 2018

When to invest in a long-term online research community

At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..

How to make video insights count in your research
August 7, 2018

How to make video insights count in your research

It's simple. Clients love videos. Videos allow you to bring their customers into the boardroom, putting faces to personas. They're simple to capture on a mobile research platform too.

July 16, 2018

Tandem - Hotter than flamingo pink...

Tandem Update for July

When we look back on the summer of 2018, we will surely remember a glorious British heat wave, the birth of reality romance on Love Island, the football prowess of the English world cup squad and, of course, Tandem’s brand..

June 27, 2018

Tandem update June - It's a scorcher

With the 2018 Fifa World Cup fully upon us, Tandem has decided to get in on the action with some exciting global updates. No red cards here, just lots of Tandem 'bookings' and sweet 'back of the net' update glory...are these football puns..

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