Using market research for product innovation
Published 10 Mar 2022 8 minute read
Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted ...
Published 09 Jun 2022 6 minute read
Marketing Future ready Strategic Thinking
PUBLISHED 12 Jun 2019
5 minute readInnovation Proposition Development
PUBLISHED 05 Jun 2019
3 minute readPUBLISHED 15 May 2019
4 minute readMarketing Future ready Strategic Thinking
PUBLISHED 08 May 2019
5 minute readPUBLISHED 29 Apr 2019
6 minute readPUBLISHED 02 Apr 2019
3 minute readMarketing Future ready Strategic Thinking
PUBLISHED 08 Mar 2019
5 minute readPUBLISHED 26 Feb 2019
3 minute readMarketing Future ready Strategic Thinking
PUBLISHED 20 Feb 2019
3 minute readPUBLISHED 15 Feb 2019
2 minute readPUBLISHED 07 Feb 2019
4 minute readMarketing Future ready Strategic Thinking
PUBLISHED 29 Jan 2019
1 minute readHuman Insight Future ready Strategic Thinking
PUBLISHED 19 Dec 2018
3 minute readPUBLISHED 10 Dec 2018
3 minute readMarketing Future ready Strategic Thinking
PUBLISHED 04 Dec 2018
2 minute readMarketing Future ready Strategic Thinking
PUBLISHED 21 Nov 2018
3 minute readMarket Research Machine Learning
PUBLISHED 20 Nov 2018
2 minute readPUBLISHED 02 Nov 2018
3 minute readPUBLISHED 31 Oct 2018
3 minute readPUBLISHED 06 Apr 2018
3 minute readPUBLISHED 08 Nov 2017
1 minute readPUBLISHED 06 Nov 2017
3 minute readPUBLISHED 27 Oct 2017
3 minute readPUBLISHED 12 Oct 2017
2 minute readPUBLISHED 12 Aug 2017
1 minute readPUBLISHED 07 Jun 2017
2 minute readPUBLISHED 31 May 2017
3 minute readPUBLISHED 24 May 2017
4 minute readPUBLISHED 16 May 2017
2 minute readPUBLISHED 19 Apr 2017
5 minute readPUBLISHED 18 Apr 2017
1 minute readPUBLISHED 31 Mar 2017
2 minute readPUBLISHED 20 Mar 2017
2 minute readPUBLISHED 08 Mar 2017
3 minute readPUBLISHED 23 Feb 2017
2 minute readPUBLISHED 20 Feb 2017
2 minute readPUBLISHED 14 Feb 2017
2 minute readPUBLISHED 03 Feb 2017
1 minute readPUBLISHED 19 Jan 2017
3 minute readOnline Qual Research communities
PUBLISHED 06 Dec 2016
3 minute readPUBLISHED 18 Nov 2016
1 minute readPUBLISHED 10 Nov 2016
1 minute readOnline Qual Research communities
PUBLISHED 07 Nov 2016
4 minute readPUBLISHED 01 Nov 2016
6 minute readPUBLISHED 13 Oct 2016
2 minute readPUBLISHED 06 Sep 2016
4 minute readPUBLISHED 30 Aug 2016
2 minute readPUBLISHED 16 Aug 2016
2 minute readPUBLISHED 21 Jun 2016
2 minute readOnline Qual Research communities
PUBLISHED 02 Jun 2016
1 minute readPUBLISHED 24 May 2016
1 minute readPUBLISHED 13 May 2016
2 minute readOnline Qual Research communities
PUBLISHED 27 Apr 2016
1 minute readPUBLISHED 16 Apr 2016
4 minute readPUBLISHED 06 Apr 2016
1 minute readOnline Qual Research communities
PUBLISHED 13 Mar 2016
6 minute readOnline Qual Research communities
PUBLISHED 19 Feb 2016
3 minute readPUBLISHED 10 Feb 2016
1 minute readOnline Qual Research communities
PUBLISHED 10 Feb 2016
3 minute readOnline Qual Research communities
PUBLISHED 24 Nov 2015
3 minute readPUBLISHED 06 Nov 2015
1 minute readPUBLISHED 02 Oct 2015
1 minute readPUBLISHED 02 Oct 2015
1 minute readOnline Qual Research communities
PUBLISHED 15 Sep 2015
1 minute readOnline Qual Research communities
PUBLISHED 19 Jun 2015
1 minute readPUBLISHED 03 Oct 2014
3 minute readPUBLISHED 25 Sep 2014
1 minute readPUBLISHED 27 Mar 2014
2 minute readPUBLISHED 29 Jan 2014
2 minute readOnline Qual Research communities
PUBLISHED 21 Jan 2014
3 minute readPUBLISHED 22 Oct 2013
1 minute readPUBLISHED 15 Apr 2013
3 minute readWe helped Conde Nast International define a new global mission and vision statement
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
Browse our site, download our resources, request a demo of our platform or speak to one of our experts
Browse our work@ Copyright Further 2024
Further is a division of Youmeus Limited
@ Copyright Further 2024
Further is a division of Youmeus Limited
© Copyright Further 2024
Further is a division of Youmeus Limited