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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How insight leaders can deliver faster, cheaper and more impactful research
October 11, 2018

How insight leaders can deliver faster, cheaper and more impactful research

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The m arketing function is transforming from one of..

How and when to use online qualitative research for better insight
October 4, 2018

How and when to use online qualitative research for better insight

With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..

Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

When to invest in a long-term online research community
August 21, 2018

When to invest in a long-term online research community

At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..

How to make video insights count in your research
August 7, 2018

How to make video insights count in your research

It's simple. Clients love videos. Videos allow you to bring their customers into the boardroom, putting faces to personas. They're simple to capture on a mobile research platform too.

Tandem - Hotter than flamingo pink...
July 16, 2018

Tandem - Hotter than flamingo pink...

Tandem Update for July

When we look back on the summer of 2018, we will surely remember a glorious British heat wave, the birth of reality romance on Love Island, the football prowess of the English world cup squad and, of course, Tandem’s brand..

Tandem update June - It's a scorcher
June 27, 2018

Tandem update June - It's a scorcher

With the 2018 Fifa World Cup fully upon us, Tandem has decided to get in on the action with some exciting global updates. No red cards here, just lots of Tandem 'bookings' and sweet 'back of the net' update glory...are these football puns..

How we roll (part 3)
June 25, 2018

How we roll (part 3)

We caught up with Lorrin Etka-Shepherd of US based qualitative research specialists, Marketry who use our Together platform to run online communities for their clients all over the world.

Tandem update May
May 19, 2018

Tandem update May

Summer breeze, makes our developers feel fine. Which is why we have shiny new Tandem updates to share with you. That’s almost as exciting as the noise of the ice cream van approaching or the sweet smell of jasmine blowing through my mind…

Tandem update: Data analysis feature
April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

Tandem - Consumer Insights Product Update April 2018
April 6, 2018

Tandem - Consumer Insights Product Update April 2018

Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.

March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

March 19, 2018

Tandem Update

With spring nearly upon us (ignoring the recent UK snow fall!), Tandem has also been busy growing new buds and releasing new features. Read on to find out how our newest platform has been improving your route from people to data to insight.

 

February 22, 2018

How we roll (part 2)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our technology and expertise for online market research in applications that are many and varied. 

In our 'How..

February 19, 2018

Further are attending Quirks in Brooklyn - are you?

2018 has seen some big changes already at Further. We've rebranded and we’ve launched a new mobile research platform, Tandem. In keeping with our pace of development, we’re also attending more conferences and events than ever before, and we'd..

February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

February 1, 2018

What's in a name?

You might have spotted that we look a bit different today. We’ve changed our name, from Dub to Further. It’s an exciting time for us, and there are many forces at play. We are ten years old and it was time for a fresh lick of paint and some new..

January 9, 2018

Strap yourself in for 2018 – it’s going to be quite a ride.

The festive season is over, the tsunami of predictions is happening and we’re all bracing ourselves for another year of…well, who knows?! Trump, Brexit and AI will no doubt shape a large part of it, but YOU will shape the rest.

November 8, 2017

Ideastream™ Feature Update - New Diary Tool*

*Please note...IdeaStream™ is now Together.

At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..

November 6, 2017

Why B2B Businesses Should Adopt a Human Approach

Understanding what your clients/customers and partners think about your organisation is critical regardless of whether you’re in a B2C or a B2B environment. This is especially true where branding, service/product development and business..

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