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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Storytelling and the data-to-insight creative pathway
October 8, 2019

Storytelling and the data-to-insight creative pathway

Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who'..

Our 2019 Net Promoter Score reflects ambitious client success plans
July 23, 2019

Our 2019 Net Promoter Score reflects ambitious client success plans

Further's client success team work with our clients and partners to make sure their market research is a roaring success. Their hard work and approachability have been key factors in attaining an average Net Promoter Score (NPS) of 65 in 2019. To..

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.
May 8, 2019

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.

In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..

Insight and innovation: What retail banks can learn from fintech brands
April 29, 2019

Insight and innovation: What retail banks can learn from fintech brands

In the age of disruption and customer centricity, traditional retail banking is under serious scrutiny. Fintech has forever changed the way forward-thinking consumers want to bank, along with the way they expect their financial brands to behave...

AI and video aplenty. Our take on the trends emerging from The 2019 Insight Show.
March 20, 2019

AI and video aplenty. Our take on the trends emerging from The 2019 Insight Show.

At the start of this month, Further headed over to Marketing Week’s Insight Show 2019. Co-hosted with the Marketing Week Live 2019 event, this buzzing, open exhibition places the forefronts of marketing and insight side by side. The atmosphere..

Disruptive marketing trends already shaping the future for brands
March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

How trust can help reduce your insurance costs
February 15, 2019

How trust can help reduce your insurance costs

Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..

The life of a research project manager
December 10, 2018

The life of a research project manager

We’re getting to know Kerry (Kez) Poulson, who’s just joined Further’s team in London as Senior Project and Operations Manager. Kez has worked with brand and agency clients across the the FMCG, B2B, healthcare and leisure sectors. Working closely..

How we roll (part 3)
June 25, 2018

How we roll (part 3)

We caught up with Lorrin Etka-Shepherd of US based qualitative research specialists, Marketry who use our Together platform to run online communities for their clients all over the world.

How we roll (part 2)
February 22, 2018

How we roll (part 2)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our technology and expertise for online market research in applications that are many and varied. 

In our 'How..

Further are attending Quirks in Brooklyn - are you?
February 19, 2018

Further are attending Quirks in Brooklyn - are you?

2018 has seen some big changes already at Further. We've rebranded and we’ve launched a new mobile research platform, Tandem. In keeping with our pace of development, we’re also attending more conferences and events than ever before, and we'd..

November 8, 2017

Ideastream™ Feature Update - New Diary Tool*

*Please note...IdeaStream™ is now Together.

At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..

November 6, 2017

Why B2B Businesses Should Adopt a Human Approach

Understanding what your clients/customers and partners think about your organisation is critical regardless of whether you’re in a B2C or a B2B environment. This is especially true where branding, service/product development and business..

October 27, 2017

Engagement - The First Step to Great Insight

Our online research platform IdeaStream™ (now Together) has plenty of cool functionality designed to spike interest and engagement from study participants. Platform tools let the community manager approach research questions creatively. From..

October 17, 2017

Further Grow their Product Development Team

Further welcomes Tom Croft and Kasia Rybinska to their product development team. The addition of two key people underpins Further’s continued ambition to develop world class qualitative research.

October 17, 2017

Further's Expanding Commercial Team

Further have appointed Libka Holtshousen as Client Success Manager and Barney Larkin as Head of Marketing and Communications. They join Scott Weinberg, who was recently appointed as Director of Sales in North America, as the latest additions to..

July 12, 2017

The insight that changed my life (Part Five)

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part five.

July 5, 2017

The insight that changed my life (Part Four)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part four.

June 28, 2017

The insight that changed my life (Part Three)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part three.

June 21, 2017

The insight that changed my life (Part Two)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part two.

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