We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
As disruptive technology businesses sweep through sectors like a game of tech-enabled dominoes, we've seen first-hand the transformative role that research and human insight is playing in these evolutionary times. Demand for change is being..
Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who'..
Further's client success team work with our clients and partners to make sure their market research is a roaring success. Their hard work and approachability have been key factors in attaining an average Net Promoter Score (NPS) of 65 in 2019. To..
In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..
In the age of disruption and customer centricity, traditional retail banking is under serious scrutiny. Fintech has forever changed the way forward-thinking consumers want to bank, along with the way they expect their financial brands to behave...
At the start of this month, Further headed over to Marketing Week’s Insight Show 2019. Co-hosted with the Marketing Week Live 2019 event, this buzzing, open exhibition places the forefronts of marketing and insight side by side. The atmosphere..
2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..
Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..
We’re getting to know Kerry (Kez) Poulson, who’s just joined Further’s team in London as Senior Project and Operations Manager. Kez has worked with brand and agency clients across the the FMCG, B2B, healthcare and leisure sectors. Working closely..
*Please note...IdeaStream™ is now Together.
At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..
Understanding what your clients/customers and partners think about your organisation is critical regardless of whether you’re in a B2C or a B2B environment. This is especially true where branding, service/product development and business..
Our online research platform IdeaStream™ (now Together) has plenty of cool functionality designed to spike interest and engagement from study participants. Platform tools let the community manager approach research questions creatively. From..
Further welcomes Tom Croft and Kasia Rybinska to their product development team. The addition of two key people underpins Further’s continued ambition to develop world class qualitative research.
Further have appointed Libka Holtshousen as Client Success Manager and Barney Larkin as Head of Marketing and Communications. They join Scott Weinberg, who was recently appointed as Director of Sales in North America, as the latest additions to..
In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part five.
In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part four.
In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part three.