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Barney Larkin

Barney Larkin

I'm into all things quant and analytics when it comes to marketing. Working at Further has made me rethink the way qual research fits into the marketing big picture. Human insight can deliver compelling results.
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Recent Posts

Strategic Thinking Marketing

Marketing Future ready Strategic Thinking

PUBLISHED 08 Oct 2019

4 minute read
Innovation Marketing

Marketing Innovation

PUBLISHED 29 Apr 2019

6 minute read
Strategic Thinking Marketing

Marketing Future ready Strategic Thinking

PUBLISHED 08 Mar 2019

5 minute read
Online qual Customer

Online Qual Customer

PUBLISHED 15 Feb 2019

2 minute read
Online qual Online qual

Online Qual

PUBLISHED 10 Dec 2018

3 minute read
Platform Diaries

Platform Diaries

PUBLISHED 08 Nov 2017

1 minute read
Future ready Marketing

Marketing Future ready

PUBLISHED 06 Nov 2017

3 minute read
Online qual Recruitment

Online Qual Recruitment

PUBLISHED 14 Feb 2017

2 minute read
Platform Features

Platform Features

PUBLISHED 03 Feb 2017

1 minute read
Online qual Platform

Online Qual Platform

PUBLISHED 10 Nov 2016

1 minute read


PUBLISHED 14 Sep 2016

1 minute read
Market Research Interview

Market Research Interview

PUBLISHED 06 Sep 2016

4 minute read

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement


Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch


Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer


Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

Zwift image

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Chillys image case study

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

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