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Strong results at Further triggers new hires

Published 20 Oct 2020 1 minute read

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Strengthened senior team supports market demand for Further's online qual research platform and expert services.

Human insight company Further has expanded its senior team with a number of strategic hires to support growth plans, following an 80% uplift in revenues since lockdown.

The new appointments across operations, project management, finance and marketing will play important roles in ensuring both existing and new clients are able to leverage the full value of Further's online qual platform along with its full and managed service research experience. These include Claire Marshall as Finance Director, Clare Warren as Marketing Director, and Maria Colarusso, formerly Firefish, to the Client Success team.

Former head of global qualitative research operations at Kantar Consulting, Sarah Taylor (pictured), has also been brought on to the leadership team to advise on global data protection and compliance.

CEO, Stephen Cribbett, commented

 The combination of a changing market and the way we support our clients research needs is enabling us to exceed expectations. We continue to gear for growth and expect an even stronger performance in 2021 as our new Strategic Growth Plan delivers

The company recently announced the addition of Danny Russell as a Non-Executive Director to the company.

Further offers a 'for you, by you or with you' model of delivering online qualitative research using its online qual platform, Together.

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Conde-Nast (1) (1)

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

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Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Keyhouse (1) (1)

Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

We helped disruptive pet insurance company Waggel develop customer personas and map out the current and intended customer journey.

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