From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.
Sure, they know what they want to achieve, what their objectives are, but they don’t always know how to get it down on paper and write a qualitative research brief (or they’ve not got the time!).
There are three compelling reasons to offer to help clients write their briefs:
- It takes pressure off the client
- It ensures that all stakeholders are included in the process and that everyone discusses - and agrees - the parameters of the research upfront
- It means we are immersed in the project and the business, deepening our understanding of what you need.
Start with the wrong brief, and you’re heading down the wrong path from the get-go. Not only will you set the wrong course, but you’ll probably cost the project incorrectly and even propose the wrong methods.
Download our handy research project brief template that will help you focus on key points.