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Research Briefing Template

Published 24 May 2021 1 minute read

Online qual
Select Child

From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.

Sure, they know what they want to achieve, what their objectives are, but they don’t always know how to get it down on paper and write a qualitative research brief (or they’ve not got the time!). 

There are three compelling reasons to offer to help clients write their briefs:

  • It takes pressure off the client
  • It ensures that all stakeholders are included in the process and that everyone discusses - and agrees - the parameters of the research upfront
  • It means we are immersed in the project and the business, deepening our understanding of what you need.

Start with the wrong brief, and you’re heading down the wrong path from the get-go. Not only will you set the wrong course, but you’ll probably cost the project incorrectly and even propose the wrong methods.  

Download our handy research project brief template that will help you focus on key points.

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We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching understanding our staff

We helped Conde Nast International define a new global mission and vision statement


Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch


Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services.

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.


Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.


From the word go, Further delivered beyond the brief acting as a virtual extension of the Amira team, helping us to achieve clearer understanding of the consumer and inform next steps for a variety of brand initiatives.

Further helped Amira understand attitudes and behaviours of customer groups across multiple markets to develop white spaces, brand positionings and concept statements

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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