Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
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In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted ...
Published 09 Jun 2022
18 minute read
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The global pandemic highlighted the inequalities that exist in society today, and further accelerated them. People’s lives ...
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24 March 2022
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Published 24 March 2022
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In this webinar, Nigel Roth, Research Director takes a deep dive into how to do inclusive research. In the Spring of 2022, ...
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17 Jun 2022
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Published 17 Jun 2022
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Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver ...
Published
16 Jun 2021
6 minute read
Published 16 Jun 2021
6 minutesFree Templates
8 ready-to-use projective exercise templates to use in online qual Projective exercises have been a tool in the qualitative ...
Published
31 Jan 2022
3 minute read
Published 31 Jan 2022
3 minutesWe are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now
In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted ...
Published
09 Jun 2022
18 minute read
Published 09 Jun 2022 18 minutes
Our guides are packed with authoritative, actionable guidance on how to run successful research projects. From free research templates to helpful tools, advice and insights into the market research process, there is something for everybody whatever your level or experience.
The global pandemic highlighted the inequalities that exist in society today, and further accelerated them. People’s lives and attitudes and behaviours have since changed significantly since ...
Published
24 March 2022
2 minute read
Published 24 March 2022 2 minutes
Discover research masterclasses, platform demos, interviews with some of the market research sectors leading voices and discover the topics and issues that are shaping the future of the industry.
In this webinar, Nigel Roth, Research Director takes a deep dive into how to do inclusive research. In the Spring of 2022, the V&A approached Versiti Further's specialist diversity and ...
Published
17 Jun 2022
3 minute read
Published 17 Jun 2022 3 minutes
We take a highly adaptive approach to research, insight and innovation. Read more about the communities, insight and innovation that Further has enabled. Learn more about our work and the clients we have helped.
Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver communication support in Thailand. A holistic view of the driver experience was ...
Published
16 Jun 2021
6 minute read
Published 16 Jun 2021 6 minutes
Discover our growing selection of free templates and research briefs, designed to speed things up and make your life easier.
8 ready-to-use projective exercise templates to use in online qual Projective exercises have been a tool in the qualitative researcher's belt for a long time when conducting in-person research. ...
Published
31 Jan 2022
3 minute read
Published 31 Jan 2022 3 minutes
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
We help opinion research consultancy Goodwin Simon understand the attitudes and pinions of the US public faster and better than they previously did.
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets
We helped Conde Nast International define a new global mission and vision statement
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
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Further is a division of Youmeus Limited
@ Copyright Further 2023
Further is a division of Youmeus Limited
© Copyright Further 2023
Further is a division of Youmeus Limited