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How to build a powerful customer insight strategy?

What are customer insights and why they are important? The days when the goal of business was simply to build a better mousetrap, and wait for the world to beat a path to your door, are gone – ...

Published 23 Nov 2021 17 minute read

Guides

Full Service Research Projects

We add value for clients by unearthing human insight where currently there is guess work. We help them understand what their ...

Published 14 June 2021 1 minute read

Published 14 June 2021

1 minute

Videos

The Mindful Consumer's Contradiction

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t ...

Published 22 Nov 2021 2 minute read

Published 22 Nov 2021

2 minutes

Case Studies

Shaping communication to improve the experience of car travel

Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver ...

Published 16 Jun 2021 6 minute read

Published 16 Jun 2021

6 minutes

Free Templates

Activity Templates: Communications Testing

Exercises to unlock deep insights into your market Communications testing. The process of uncovering genuine insights about ...

Published 25 May 2021 2 minute read

Published 25 May 2021

2 minutes
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Blog

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now

Strategic Thinking Consumer insight
How to build a powerful customer insight strategy?

What are customer insights and why they are important? The days when the goal of business was simply to build a better mousetrap, and wait for the world to beat a path to your door, are gone – ...

Published 23 Nov 2021 17 minute read

Published 23 Nov 2021 17 minutes

Guides

Our guides are packed with authoritative, actionable guidance on how to run successful research projects. From free research templates to helpful tools, advice and insights into the market research process, there is something for everybody whatever your level or experience.

Market research
Full Service Research Projects

We add value for clients by unearthing human insight where currently there is guess work. We help them understand what their target audiences are thinking, feeling and how they are behaving. Our ...

Published 14 June 2021 1 minute read

Published 14 June 2021 1 minute

Videos

Discover research masterclasses, platform demos, interviews with some of the market research sectors leading voices and discover the topics and issues that are shaping the future of the industry. 

Video
The Mindful Consumer's Contradiction

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” David Ogilvy The single biggest issue faced by ...

Published 22 Nov 2021 2 minute read

Published 22 Nov 2021 2 minutes

Case studies

We take a highly adaptive approach to research, insight and innovation. Read more about the communities, insight and innovation that Further has enabled. Learn more about our work and the clients we have helped.

Shaping communication to improve the experience of car travel

Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver communication support in Thailand. A holistic view of the driver experience was ...

Published 16 Jun 2021 6 minute read

Published 16 Jun 2021 6 minutes

Free Templates

Discover our growing selection of free templates and research briefs, designed to speed things up and make your life easier.

Online qual
Activity Templates: Communications Testing

Exercises to unlock deep insights into your market Communications testing. The process of uncovering genuine insights about what people really feel, why they behave as they do and what might ...

Published 25 May 2021 2 minute read

Published 25 May 2021 2 minutes

Zwift image
Zwift-logo

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Goodwinsimon
Goodwin-simon

Our strategic research firm frequently uses Further to explore our target audiences’ mindset on a wide range of complex social and political issues

We help opinion research consultancy Goodwin Simon understand the attitudes and pinions of the US public faster and better than they previously did.

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Vouch-for-Me-Logo

Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Palmolive Colgate
Colgate-Palmolive

The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

Chillys image case study
Chillys-logo

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers

Conde-Nast
Conde_Nast_logo-copy

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

Keyhouse
Keyhouse

Further's expert team pushed us to clarify our assumptions and to think about how to communicate the value of our products

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

What next?

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