Blog

Future-ready brands: Transitioning from storytelling to story-doing

In the first in our series of #future-ready forums we looked at regenerative brands, what it takes to build one, and the critical transition from storytelling, to story-doing that’s required. We ...

Published 21 Jul 2021 8 minute read

Guides

Full Service Research Projects

We add value for clients by unearthing human insight where currently there is guess work. We help them understand what their ...

Published 14 June 2021 1 minute read

Published 14 June 2021

1 minute

Videos

DEMO - An introduction to Further's Online Qual Platform Together™

In this platform demo Dr John Whittle, Associate Director, Research and Strategy provides an on-screen walk through of the ...

Published 24 May 2021 1 minute read

Published 24 May 2021

1 minute

Case Studies

Shaping communication to improve the experience of car travel

Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver ...

Published 16 Jun 2021 6 minute read

Published 16 Jun 2021

6 minutes

Free Templates

Activity Templates: Communications Testing

Exercises to unlock deep insights into your market Communications testing. The process of uncovering genuine insights about ...

Published 25 May 2021 2 minute read

Published 25 May 2021

2 minutes
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Blog

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now

Future ready
Future-ready brands: Transitioning from storytelling to story-doing

In the first in our series of #future-ready forums we looked at regenerative brands, what it takes to build one, and the critical transition from storytelling, to story-doing that’s required. We ...

Published 21 Jul 2021 8 minute read

Published 21 Jul 2021 8 minutes

Guides

Our guides are packed with authoritative, actionable guidance on how to run successful research projects. From free research templates to helpful tools, advice and insights into the market research process, there is something for everybody whatever your level or experience.

Market research
Full Service Research Projects

We add value for clients by unearthing human insight where currently there is guess work. We help them understand what their target audiences are thinking, feeling and how they are behaving. Our ...

Published 14 June 2021 1 minute read

Published 14 June 2021 1 minute

Videos

Discover research masterclasses, platform demos, interviews with some of the market research sectors leading voices and discover the topics and issues that are shaping the future of the industry. 

Video Platform
DEMO - An introduction to Further's Online Qual Platform Together™

In this platform demo Dr John Whittle, Associate Director, Research and Strategy provides an on-screen walk through of the breadth of our online qual and research community platform. From both a ...

Published 24 May 2021 1 minute read

Published 24 May 2021 1 minute

Case studies

We take a highly adaptive approach to research, insight and innovation. Read more about the communities, insight and innovation that Further has enabled. Learn more about our work and the clients we have helped.

Market research
Shaping communication to improve the experience of car travel

Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver communication support in Thailand. A holistic view of the driver experience was ...

Published 16 Jun 2021 6 minute read

Published 16 Jun 2021 6 minutes

Free Templates

Discover our growing selection of free templates and research briefs, designed to speed things up and make your life easier.

Online qual
Activity Templates: Communications Testing

Exercises to unlock deep insights into your market Communications testing. The process of uncovering genuine insights about what people really feel, why they behave as they do and what might ...

Published 25 May 2021 2 minute read

Published 25 May 2021 2 minutes

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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Our strategic research firm frequently uses Further to explore our target audiences’ mindset on a wide range of complex social and political issues

We help opinion research consultancy Goodwin Simon understand the attitudes and pinions of the US public faster and better than they previously did.

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Further really understood the brief and extremely proactive. We are now very confident that we’re taking the right products and proposition to market

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

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Colgate-Palmolive

The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

Read the case study
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We helped Chilly’s leadership team consider new ways to understand and co-create with their customers

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