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20 steps to making your research more inclusive

In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted ...

Published 09 Jun 2022 18 minute read

Guides

Conducting research with diverse and multi-cultural consumers

The global pandemic highlighted the inequalities that exist in society today, and further accelerated them. People’s lives ...

Published 24 March 2022 2 minute read

Published 24 March 2022

2 minutes

Videos

Webinar Replay - Doing inclusive research with the V&A

In this webinar, Nigel Roth, Research Director takes a deep dive into how to do inclusive research.   In the Spring of 2022, ...

Published 17 Jun 2022 3 minute read

Published 17 Jun 2022

3 minutes

Case Studies

Shaping communication to improve the experience of car travel

Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver ...

Published 16 Jun 2021 6 minute read

Published 16 Jun 2021

6 minutes

Free Templates

Activity Templates: Projective Techniques

8 ready-to-use projective exercise templates to use in online qual Projective exercises have been a tool in the qualitative ...

Published 31 Jan 2022 3 minute read

Published 31 Jan 2022

3 minutes
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Inclusion
20 steps to making your research more inclusive

In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted ...

Published 09 Jun 2022 18 minute read

Published 09 Jun 2022 18 minutes

Guides

Our guides are packed with authoritative, actionable guidance on how to run successful research projects. From free research templates to helpful tools, advice and insights into the market research process, there is something for everybody whatever your level or experience.

Market research Inclusion
Conducting research with diverse and multi-cultural consumers

The global pandemic highlighted the inequalities that exist in society today, and further accelerated them. People’s lives and attitudes and behaviours have since changed significantly since ...

Published 24 March 2022 2 minute read

Published 24 March 2022 2 minutes

Videos

Discover research masterclasses, platform demos, interviews with some of the market research sectors leading voices and discover the topics and issues that are shaping the future of the industry. 

Video Online Qual
Webinar Replay - Doing inclusive research with the V&A

In this webinar, Nigel Roth, Research Director takes a deep dive into how to do inclusive research.   In the Spring of 2022, the V&A approached Versiti Further's specialist diversity and ...

Published 17 Jun 2022 3 minute read

Published 17 Jun 2022 3 minutes

Case studies

We take a highly adaptive approach to research, insight and innovation. Read more about the communities, insight and innovation that Further has enabled. Learn more about our work and the clients we have helped.

Shaping communication to improve the experience of car travel

Our client, an expert in customer relationship management, sought a user-centred approach to develop mobile driver communication support in Thailand. A holistic view of the driver experience was ...

Published 16 Jun 2021 6 minute read

Published 16 Jun 2021 6 minutes

Free Templates

Discover our growing selection of free templates and research briefs, designed to speed things up and make your life easier.

Online qual Moderation
Activity Templates: Projective Techniques

8 ready-to-use projective exercise templates to use in online qual Projective exercises have been a tool in the qualitative researcher's belt for a long time when conducting in-person research. ...

Published 31 Jan 2022 3 minute read

Published 31 Jan 2022 3 minutes

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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Goodwin-simon

Our strategic research firm frequently uses Further to explore our target audiences’ mindset on a wide range of complex social and political issues

We help opinion research consultancy Goodwin Simon understand the attitudes and pinions of the US public faster and better than they previously did.

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Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

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Colgate-Palmolive

The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

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We helped Chilly’s leadership team consider new ways to understand and co-create with their customers

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We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

Keyhouse
Keyhouse

Further's expert team pushed us to clarify our assumptions and to think about how to communicate the value of our products

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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