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Best practices for moderating online qualitative research communities

Moderating asynchronous online qual can be complex and unpredictable, disorderly and demanding, but with planning and preparation you can navigate some of the most common missteps to keep your ...

Published 22 Sep 2021 22 minute read

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Full Service Research Projects

We add value for clients by unearthing human insight where currently there is guess work. We help them understand what their ...

Published 14 June 2021 1 minute read

Published 14 June 2021

1 minute

Videos

#FutureReadyBrands Forum Being Customer-led: Repeatedly doing what's inconvenient

Companies that are truly and manifestly customer-centric are rare, and rarer still is the organisation that manages a ...

Published 28 Jul 2021 3 minute read

Published 28 Jul 2021

3 minutes

Case Studies

Understanding ethnic inequalities in the impacts of COVID-19 on young people

The Brief To understand ethnic inequalities in the impact of COVID-19 on young people’s (aged 16 to 25) lives To ...

Published 21 Sep 2021 3 minute read

Published 21 Sep 2021

3 minutes

Free Templates

Activity Templates: Communications Testing

Exercises to unlock deep insights into your market Communications testing. The process of uncovering genuine insights about ...

Published 25 May 2021 2 minute read

Published 25 May 2021

2 minutes
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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now

Online qual Moderation
Best practices for moderating online qualitative research communities

Moderating asynchronous online qual can be complex and unpredictable, disorderly and demanding, but with planning and preparation you can navigate some of the most common missteps to keep your ...

Published 22 Sep 2021 22 minute read

Published 22 Sep 2021 22 minutes

Guides

Our guides are packed with authoritative, actionable guidance on how to run successful research projects. From free research templates to helpful tools, advice and insights into the market research process, there is something for everybody whatever your level or experience.

Market research
Full Service Research Projects

We add value for clients by unearthing human insight where currently there is guess work. We help them understand what their target audiences are thinking, feeling and how they are behaving. Our ...

Published 14 June 2021 1 minute read

Published 14 June 2021 1 minute

Videos

Discover research masterclasses, platform demos, interviews with some of the market research sectors leading voices and discover the topics and issues that are shaping the future of the industry. 

Video Customer Experience
#FutureReadyBrands Forum Being Customer-led: Repeatedly doing what's inconvenient

Companies that are truly and manifestly customer-centric are rare, and rarer still is the organisation that manages a successful transition from self-obsession to being customer obsessed. In his ...

Published 28 Jul 2021 3 minute read

Published 28 Jul 2021 3 minutes

Case studies

We take a highly adaptive approach to research, insight and innovation. Read more about the communities, insight and innovation that Further has enabled. Learn more about our work and the clients we have helped.

Case study
Understanding ethnic inequalities in the impacts of COVID-19 on young people

The Brief To understand ethnic inequalities in the impact of COVID-19 on young people’s (aged 16 to 25) lives To understanding how best to support diverse young people in education, training and ...

Published 21 Sep 2021 3 minute read

Published 21 Sep 2021 3 minutes

Free Templates

Discover our growing selection of free templates and research briefs, designed to speed things up and make your life easier.

Online qual
Activity Templates: Communications Testing

Exercises to unlock deep insights into your market Communications testing. The process of uncovering genuine insights about what people really feel, why they behave as they do and what might ...

Published 25 May 2021 2 minute read

Published 25 May 2021 2 minutes

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We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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Our strategic research firm frequently uses Further to explore our target audiences’ mindset on a wide range of complex social and political issues

We help opinion research consultancy Goodwin Simon understand the attitudes and pinions of the US public faster and better than they previously did.

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Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

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The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

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We helped Chilly’s leadership team consider new ways to understand and co-create with their customers

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We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

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Further's expert team pushed us to clarify our assumptions and to think about how to communicate the value of our products

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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