• There are no suggestions because the search field is empty.

Unboxing our shiny new website

Published 01 Jul 2021 1 minute read

Select Parent
Select Child

After months of blood, sweat and tears, I am personally very excited to announce the launch of our brand new website – our third since we started out 14 years ago – designed to focus on the many different ways we help you get deep contextual human insight that changes the game.

Even more resources

There’s some great new content for researchers, strategists and insight professionals, including best practice guides, free research templates, an upgraded help centre for those using Further’s online qual and research community platform, plus lots of training materials to help you do better research and make decisions more confidently.

Above all else, we wanted to use the new website to highlight the very flexible way we work with our clients – be it as a supplier, a technology vendor or strategy partner.

Our teams are geared to work with you how you want, when you want, so it made sense to build a website that promotes this hyper-flexible, modern way of working, and having spoken to clients previously, it was clear that this wasn’t coming across on our old website.

Flexible research support services

Another new section on the website features the research and support services we provide, which is a growing area of the business. There you’ll find information about our field operations, our programming capabilities and our learning and development skills and assets.

We’ve also got a lot more client work featured on the website, including for some great agencies and brands like Zwift, Bupa and The Brand Nursery.

Check it out, from top to bottom if you have the time. Like with all things new, despite our best efforts, you might spot a typo here and there, or a broken link or dodgy graphic. If you do, don’t shy away from telling us about it.

And if you like the website, we’d love it if you can help us continue our great work by telling others about it – verbally, on social, however you like.

Thanks for listening and for supporting us on this amazing, intrepid journey.

SC_signature-1 (1)


Discover our platform and services


The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.


Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

Conde-Nast (1) (1)

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

van-tay-media-Kab_-4M4I74-unsplash (1)

Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Keyhouse (1) (1)

Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

FTH001_Mother_2_children_tablet (1)

Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

Zwift image (1)
Zwift-logo (1)

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Chillys image case study (1)
Chillys-logo (1)

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

We helped disruptive pet insurance company Waggel develop customer personas and map out the current and intended customer journey.

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

Browse our work
Contact Us