How do you introduce yourself to new people that you meet?
Ah, that's interesting. As I've traditionally been involved in analysis and strategy for executional purposes, the intro was pretty straightforward: I'm a brand, retail and marketing strategist with a specialisation in consumer behaviour. But I realised that focusing on executing watered-down marketing ideas was doing little for my clients, most of whom were in desperate need of innovation and creativity in the way they expressed their value. I've chosen instead to dedicate my focus in working with them on ways to break down the barriers to their own creativity so they're better able to create the kinds of products, services and brand experiences that will help them more effectively compete in the crazy marketplace we operate in. So now I introduce myself as someone who specialises in helping companies cultivate creative genius within their own organisations so they're better able to create the kinds of products and services that will inspire their most important stakeholders: staff, customers and investors.