In a shifting world that's facing up to the challenges of globalisation, immigration and the intermingling of diverse people and ideologies, brands and businesses need cultural insight and intelligence at their fingertips, and fast.
But conducting research across different cultures presents many challenges and requires specific expertise. Online research enables organisations to reach diverse audiences wherever they are, in a cost and time-efficient way.
Here at Further we've produce a free guide, 'How To Research Multi-Cultural Audiences Online', to give all you need to know about conducting online research with diverse and multi-cultural groups from one of the world's leading experts, Dr. Marie-Claude Gervais. You can download the guide now by clicking the link below