Quirks MagazineIt’s always pleasing to learn that the very thing that you’ve invested your time and energy in for so long continues to thrive. That’s exactly how I felt when I read the latest edition of Quirks Magazine and it’s take on research communities.
The article suggests that around a quarter of research companies surveyed said that research communities were well-established in their work. That’s up from around 17% in 2009. In Asia Pacific the number was higher, with 32% of companies surveyed saying they ran research communities.
What struck me in particular was how research companies now seek specialist research community software [like Further’s] rather than relying on panel software to support their communities. Here at Further we’ve stressed for some time the major differences in survey-based research panels and the skills and resources required to run highly interactive research communities (Why Online Research Communities Differ From Branded Panels) , so it’s good to know the penny has finally dropped.
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