Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
Consumer co-creation, or the act of creating shared value in a product or service with consumers, is actually nothing new. However, the ability for brands and organisations to involve people from around the world in the design and development of user-centred brands, products and solutions – well, that is something new.
In fact, it’s only been possible since the arrival of the internet and it’s getting more and more popular by the day. If you aren’t already utilising consumer co-creation in your business, it’s time to get involved. That’s why we’ve created this handy how-to guide to give you all the information you need about successful consumer collaboration.
(you’re welcome by the way!)
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Research communities offer an innovative and effective way to conduct agile qualitative research both on and offline. You can uncover game-changing insight, but ultimately they are only as good ...
Published 29 April 2021 4 minute read
Published 29 April 2021
Running and managing effective research communities and discussion boards – ones that meet your research objectives and help you make better decisions – can quickly eat up your time and drain ...
Published 29 April 2021 2 minute read
Published 29 April 2021
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
We helped Macmillan Cancer Support understand why the national Cancer Patients Experience Survey documents that ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.
We helped Conde Nast International define a new global mission and vision statement
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.