Introduction
You could be forgiven for thinking that the success of your online qualitative research project hinges on a well-designed programme of activities. Essential as that is, the real determining factor is always the ability to recruit the right participants.
It doesn’t matter how much planning you put in – if you fail to recruit the right group of people (known in the research industry as your sample) for your online qual research study or research community, it’s dead in the water.
Cutting corners on time and cost, or using the wrong method or source is almost
guaranteed to lead to recruiting participants that don’t exactly match your target,
which in turn may result in poor response rates and participation.
Ultimately, you’ll risk ending up with misleading insight and making the wrong
business decisions.
In this definitive guide to online qual recruitment, you’ll discover how to:
- Plan, assess and budget for your recruitment strategy
- Find and source the right participants
- Avoid common pitfalls
- Recruit for multi-market research
- And importantly, remain compliant throughout your project
Participant recruitment for qualitative research is often the most challenging and resource intensive aspect of any study. Reading this guide puts you in the driving seat, giving you the breadth and depth of understanding of all aspects of the recruitment process to help you deliver successful online.
Download your copy today.
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