Activity Templates: NPD & Innovation

Published 24 May 2021 2 minute read

Online qual

When you’re looking to grow - whether you want to move into new markets, develop new lines or update your existing products or services – one thing is critical. Gaining a data-backed understanding of 

  • What customers really want
  • Where new opportunities exist
  • Which concepts fit which markets

The template is designed to support ad hoc, online qualitative research communities lasting around one week. It enables you to:

  • Explore issues in-depth with participants over 20 minutes each day. In a week, that’s 140 minutes of data per person
  • Create a clear journey for participants, which builds trust and engagement and unlocks greater insight
  • Use these activities as a starting point and as inspiration. Copy and paste, chop and change to suit your needs.

The activities allow you to:

  • Explore attitudes and behaviours around your brand and market
  • Identify wants and needs in these spaces
  • Test new concepts to see which have the most traction

Understanding the strengths of your brand, how defensible and differentiated they are can help you identify what sets your brand apart, where you sit in the market and where, therefore, you may have room to extend. At Further, we help you unlock these insights.

The template is designed for use with our online qual research platform, Together and packed with tasks and activities that can be adapted to any organisation or brand. These activities are structured so that they build on one another methodically revealing rich insights into the participants. 

Download your copy today.

Yours to keep

activity-templates_2

Discover our platform and services

Platform-only

The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.

Insight

Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

Conde-Nast
Conde_Nast_logo-copy

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching understanding our staff

We helped Conde Nast International define a new global mission and vision statement

van-tay-media-Kab_-4M4I74-unsplash
Vouch-for-Me-Logo

Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Keyhouse
Keyhouse

Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services.

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

Linkedin image
Linkedin

With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

FTH001_Mother_2_children_tablet
UNICEF-Logo

Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

FTH001_Cooking_rice
Amira

From the word go, Further delivered beyond the brief acting as a virtual extension of the Amira team, helping us to achieve clearer understanding of the consumer and inform next steps for a variety of brand initiatives.

Further helped Amira understand attitudes and behaviours of customer groups across multiple markets to develop white spaces, brand positionings and concept statements

Zwift image
Zwift-logo

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

Browse our work
Request a demo
Book consultation