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If you'd like to hear more about the future of Further, how we're improving our online qualitative research technology and how we can support you with your research communities... Let's Talk
Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
If you'd like to hear more about the future of Further, how we're improving our online qualitative research technology and how we can support you with your research communities... Let's Talk
The insight platform for online qual, research communities, digital diaries, ethnography and more.
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.
This year, Further took on more challenges and set the bar higher than ever as we set about our mission to help research and strategy teams get to the unbiased human truths that make decisions ...
Published
10 Jan 2022
1 minute read
Published 10 Jan 2022
After months of blood, sweat and tears, I am personally very excited to announce the launch of our brand new website – our third since we started out 14 years ago – designed to focus on the many ...
Published
01 Jul 2021
1 minute read
Published 01 Jul 2021
Strengthened senior team supports market demand for Further's online qual research platform and expert services.
Published
20 Oct 2020
1 minute read
Published 20 Oct 2020
We helped Conde Nast International define a new global mission and vision statement
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
We helped Conde Nast International define a new global mission and vision statement
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
We helped disruptive pet insurance company Waggel develop customer personas and map out the current and intended customer journey.
Browse our site, download our resources, request a demo of our platform or speak to one of our experts
Browse our work@ Copyright Further 2023
Further is a division of Youmeus Limited
@ Copyright Further 2023
Further is a division of Youmeus Limited
© Copyright Further 2023
Further is a division of Youmeus Limited