There is an urgency for business leaders, marketers and creatives to better understand the lived experiences, attitudes and unmet needs of marginalised and underrepresented communities and for that cultural intelligence to feed into more building inclusive brands, products, services and experiences.
This guide contains the principles and approaches Further’s award-winning research team harnesses to gather and activate insight and evidence for great inclusion and equality.
updated 24 MARCH 2022 15 MINUTE READ
updated 24 March 2022
updated 26 January 2022
updated 19 May 2021
updated 29 April 2021
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
We helped Macmillan Cancer Support understand why the national Cancer Patients Experience Survey documents that ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.
We helped Conde Nast International define a new global mission and vision statement
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.