How do employers maximise the value of time spent in the office?
A question most companies, in the wake of the pandemic and the widespread adoption of hybrid working, are challenged by.
Rather than guess and risk getting it wrong, Benenden Health decided to gather employees insights firsthand using online qualitative research techniques.
Listen to John Whittle and James Hudson as they discuss the research, how it played out, the experience of using the Together platform and what they discovered.
James and his team set out to explore ways in which time spent in the office could be effective, productive and importantly, enjoyable.
Using a framework that separated the office experience into four areas (individual working, experiences of collaborative working, office design & layout and recreational facilities), James was able to qualitatively explore the impact of each of these factors, quantify those experiences holistically, and then create strategies for each.
All of which was tracked, tested and iterated through subsequent communities. Design thinking at its best.
Listen to the full conversation and learn about some of the strategies Benenden is exploring to make hybrid working thrive.
Or, if you want to find out how you can successfully connect with the needs of your staff, customers or audiences, get in touch.
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How to conduct customer segmentation market research?
Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
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Brand research: what, why and how
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
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Free Templates
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
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Conducting research with diverse and multi-cultural consumers
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
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