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Customer Story IGC - Life during Covid 19 - A longitudinal study

Published 25 May 2022 30

Online Qual


In 2020, 'Transition Britain: Shoppers of our Time' was created, a long-term online community that, for a minimum of two years would track 30 households and examine every facet of their lives.

It would assess the impact that COVID-19 would have on their shopping behaviour as they transition into, through and out of, a global pandemic. Join Dr John Whittle and Dan Gillett of IGD for a discussion on how the community blends creative activities and technology to make extracting and analysing longitudinal qualitative insight simple.

If you have an online qual or long term research community project you would like to talk to us about, then drop us a line or book a demo below.

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