Getting closer to seldom-heard diverse customers

Published 09 Jun 2021 1 minute read

One of the world’s leading FMCG businesses came to Further to connect their senior leadership teams across marketing, brand and product development with a more diverse group of consumers that fall outside their core target market.

With our ability to find and recruit the UK’s minority groups, and to sensitively engage them in their own homes with the required support, we were able to quickly surface attitudes, behaviours and life experiences that the senior leadership team had never before been exposed to.This way of quickly engaging core and non-core customers has now become a standard that is being applied to brands wanting to be future-ready.

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Palmolive Colgate
Colgate-Palmolive

The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly.

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

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UNICEF-Logo

Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

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Zwift-logo

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

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Goodwin-simon

We frequently work with Further to explore our target audiences’ mindset on a wide range of complex (and often controversial) social and political issues.”

We help opinion research consultancy Goodwin Simon understand the attitudes and pinions of the US public faster and better than they previously did.

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Linkedin

With Further’s support, we developed a deep understanding of employees’ needs in order to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

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Keyhouse
Keyhouse

Further pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services.

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

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