One of the world’s leading FMCG businesses came to Further to connect their senior leadership teams across marketing, brand and product development with a more diverse group of consumers that fall outside their core target market.
With our ability to find and recruit the UK’s minority groups, and to sensitively engage them in their own homes with the required support, we were able to quickly surface attitudes, behaviours and life experiences that the senior leadership team had never before been exposed to.This way of quickly engaging core and non-core customers has now become a standard that is being applied to brands wanting to be future-ready.