The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today.
For the second MRXtalks Live, Further was extremely pleased to host OMD UK, at our offices to present their ground-breaking, multi-stage research study, The Future of Generations. In it, OMD UK smashed five of the biggest myths that exist about generations in Britain today.
Furthermore, their behavioural economics partner, house51, also spoke about how they used implicit research to uncover the deeply ingrained stereotypes that exist about different generations, their attitudes and the relationships they have with brands.
The breakfast event was a 'sold-out' success with all places reserved nearly two weeks in advance. Below you can find audio of the whole morning's discussion alongside the presentation deck used by Sarah Gale, Head of Insight at OMD UK and Ian Murray, founding partner of house51.
View and download the complete presentation.
Our next MRXtalks Live breakfast seminar is taking place on Tuesday 24th January at our offices in London.
If you would like to find out more information, just let us know, here.
