In this webinar, Nigel Roth reveals findings from our latest study of the Household cleaning category where we explore what's really driving purchase behaviour and brand loyalty in the category and what can be done to change that behaviour.
Despite consumer demands for more sustainable products across nearly every category, our research revealed a real lack of concern for trading-off efficacy for the planet.
Our findings revealed that The Mindful Consumer's purchasing behaviour isn’t aligned with their intent, nor is it changing as much as we are led to believe. This disconnect between intention and action is an issue many brands are facing as they navigate the mindset of the new conscious consumer.
If you are looking to equip your team with an understanding of The Mindful Consumer, or if you think you can use this research to get your brand off to the right start then it's well worth tuning into this session.
To read more about The Mindful Consumer then check out the blog- The state of the Mindful Consumer in 2022