In this video Mike Stevens, founder of What Next Strategy and Insight Platforms highlights the five core principles of lean customer Insight explaining how they can be applied.
'Lean' is a combination of agile methodologies that embrace the 'good enough' research concept. This gets you what you need, in terms of insights and decision making data points, as quickly and efficiently as possible. Based originally on manufacturing production techniques, Mike shows how it can be applied to the world of market research. He sets out the technologies and strategies that can help you achieve lean insights.