Qualitative research enables you to understand your customer base in detail, to explore the feelings and beliefs that lie behind their decisions and behaviour, and to identify the factors that are most likely to differentiate the different customer groups that you would like to target.
Regardless of how much time you spend developing a brand strategy and planning your brand identity down to the last detail, all that matters, in the end, is consumer perceptions. In this article we explore different types of brand research, as well as the multiple methods you can choose to accomplish your brand research objectives.
Designed for use with our online qual research platform Together™, our activity templates include a range of activities, from warm-ups and ice-breakers, to deep cultural immersion projects and concept testing.
To deeply understand diverse and multi-cultural audiences requires deep expertise and an enabling approach. This guide contains the principles and approaches Further’s award-winning research team use to gather and activate insight and evidence for greater inclusion and equality.
In this video Mike Stevens, founder of What Next Strategy and Insight Platforms highlights the five core principles of lean customer Insight explaining how they can be applied.
'Lean' is a combination of agile methodologies that embrace the 'good enough' research concept. This gets you what you need, in terms of insights and decision making data points, as quickly and efficiently as possible. Based originally on manufacturing production techniques, Mike shows how it can be applied to the world of market research. He sets out the technologies and strategies that can help you achieve lean insights.
The insight platform for online qual, research communities, digital diaries, ethnography and more.
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.
In this platform demo Dr John Whittle, Director of Research and Customer Experience provides an on-screen walk-through of our updated online qual and research community platform,Together™ to ...
Published 12 May 2022 1 minute read
Published 12 May 2022 30 Minutes
Companies that are truly and manifestly customer-centric are rare, and rarer still is the organisation that manages a successful transition from self-obsession to being customer obsessed. In his ...
Published 28 Jul 2021 1 minute read
Published 28 Jul 2021 50 Minutes
In this platform demo Dr John Whittle, Associate Director, Research and Strategy provides an on-screen walk through of the breadth of our online qual and research community platform. From both a ...
Published 24 May 2021 1 minute read
Published 24 May 2021 22 Minutes
We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch
We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline