Minority group cancer patients (that is those from Black, Asian or minority ethnic (BAME) backgrounds; and lesbian, gay, bisexual or transgender (LGBT) and older (65+) patients) tend to have poorer experiences and outcomes. However, they lacked evidence and insight to identify specific needs and shape future support.
The challenge centred around how to reach-out and engage such hard-to-reach groups, and how to sensitively handle discussions with cancer survivors and have them be frank and openhe challenge centred around how to reach-out and engage such hard-to-reach groups, and how to sensitively handle discussions with cancer
With the support of Further, and using Further’s pioneering community software, social psychology experts FORUM RESEARCH created a two-month community, separately engaging patient groups and key opinion leaders (Healthcare Experts, Inclusion Specialists and Academics).
Specifically, Further helped FORUM Research achieve a successful project by:
The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage.