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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Ikea’s regeneration plan faces an inconvenient truth, or three
May 7, 2021

Ikea’s regeneration plan faces an inconvenient truth, or three

This week Ikea launched its buy-back system, as part of its desire “to become ‘climate-positive’ by 2030.”Good intentions for sure, but is this truly driven by a desire to “reduce the amount of products going to landfill”, and regenerate Billys and..

What Researchers and Research Buyers Should Know About Data Protection and GDPR
March 15, 2021

What Researchers and Research Buyers Should Know About Data Protection and GDPR

It’s 2021, the UK has left the European Union (EU) and due to a global pandemic, a higher than usual proportion of people working in the research industry, and insight professionals, handling data are doing so from the comfort of their homes.

Research communities are in demand, according to The British Research Barometer Report
October 18, 2018

Research communities are in demand, according to The British Research Barometer Report

A brand new report landed on our desks just last week, called The British Research Barometer, compiled by publisher MrWeb and B2B research experts Circle Research The report explored the views of 140 market research professionals that reside in..

How we roll (part 2)
February 22, 2018

How we roll (part 2)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our technology and expertise for online market research in applications that are many and varied. 

In our 'How we..

Further are attending Quirks in Brooklyn - are you?
February 19, 2018

Further are attending Quirks in Brooklyn - are you?

2018 has seen some big changes already at Further. We've rebranded and we’ve launched a new mobile research platform, Tandem. In keeping with our pace of development, we’re also attending more conferences and events than ever before, and we'd like..

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

Strap yourself in for 2018 – it’s going to be quite a ride.
January 9, 2018

Strap yourself in for 2018 – it’s going to be quite a ride.

The festive season is over, the tsunami of predictions is happening and we’re all bracing ourselves for another year of…well, who knows?! Trump, Brexit and AI will no doubt shape a large part of it, but YOU will shape the rest.

MRXtalks Live 2: The Future of Generations (OMD UK)
December 15, 2016

MRXtalks Live 2: The Future of Generations (OMD UK)

The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. 

Listening with your eyes - telling the human story and inspiring innovation
September 26, 2016

Listening with your eyes - telling the human story and inspiring innovation

Growing use of social media has increased client appetite to deepen and enrich customer understanding - to reveal the ‘human story’ when it comes to brand, product and service touchpoints experiences and interaction.

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