To mis-quote the infamous Batman villain 'Bane'...'Projective techniques are powerful tools in the hands of the initiated!'
 
However, a bit like Batman, they are often misunderstood and hidden away. Especially in the context of online qual.
 
When used correctly they can help you peek behind the mask of your consumer and uncover motivations, responses and experiences which typically might be difficult to capture or share...or which your participants would rather leave uncaptured!
 
They can shine a light on key insights in a way that straightforward questioning never can. Drawing from key psychological techniques that encourage sub-conscious completion, expression, association, construction & ordering, there is a projective for every crime...we mean, project.
 
Don't be a Joker, join our resident nerd and research butler John Whittle to explore some of the most popular, and lesser-known, projective techniques that you can use right now in your communities, which will add value to your projects and set you up as a superhero to your clients.

For more batman references, and to discover the strengths and challenges of different projective techniques as well as how and when to use them, join us on Wednesday 1st December, 2021 at 4pm GMT or 11am Central.

Our session will last about 45 minutes.