hero-img

FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Categories
What B2C and D2C brands can learn from the insurance sector
November 13, 2019

What B2C and D2C brands can learn from the insurance sector

As disruptive technology businesses sweep through sectors like a game of tech-enabled dominoes, we've seen first-hand the transformative role that research and human insight is playing in these evolutionary times. Demand for change is being..

The two most important truths marketers need to know about
November 13, 2019

The two most important truths marketers need to know about

The truth is easy to work with, it gives you confidence and helps you make great decisions, especially where your target audience are concerned, right? So, why then, when it comes to researching people, are the two most important truths that..

Seeing through the half-truths
October 30, 2019

Seeing through the half-truths

We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..

Storytelling and the data-to-insight creative pathway
October 8, 2019

Storytelling and the data-to-insight creative pathway

Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who'..

Robert Hocking - A Life In Insight
July 17, 2019

Robert Hocking - A Life In Insight

We recently caught up with Robert Hocking. Robert currently holds a number of high-profile positions. His career began in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s been a VP of..

How Foxtel's service design lead uses insight
May 15, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.
May 8, 2019

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.

In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..

Insight and innovation: What retail banks can learn from fintech brands
April 29, 2019

Insight and innovation: What retail banks can learn from fintech brands

In the age of disruption and customer centricity, traditional retail banking is under serious scrutiny. Fintech has forever changed the way forward-thinking consumers want to bank, along with the way they expect their financial brands to behave...

Disruptive marketing trends already shaping the future for brands
March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

The importance of understanding the people behind the clicks
February 20, 2019

The importance of understanding the people behind the clicks

Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism.  But which is it? When the..

Human business, human brands, human everything
December 19, 2018

Human business, human brands, human everything

At this time of year, it's normal to look back at the year that was or to look forward and pick trends for next year. However, this year we have one simple message and it's this: next year we'll be refocusing our efforts on humans, human insight..

November 20, 2018

#WhatWomenWant

This year marks the centenary of women getting the right to vote in Britain. To acknowledge this landmark, Kantar TNS set up a programme to showcase the developments in advertising that have helped to empower women over the last 100 years. The..

March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

April 24, 2017

From ivory towers to Trump Towers - overcoming confirmation bias in the pursuit of human truth

The result of Brexit and Trump’s recent unexpected victory have yet again exposed the limitations of Big Data and ‘Data Science’ when it comes to interpreting human attitudes and behaviour.

April 20, 2017

Research Business Daily Report interviews Further

Following his highly popular blog article, ‘All the world’s a stage, and all researchers and respondents merely players’, Further Research Consultant, Dr John Whittle, was invited onto the Research Business Daily Report. In the interview he..

April 19, 2017

Giving A Voice To More Challenging And Hard-To-Reach Social Groups

When society and the world around us is changing so fast, understanding consumer behaviours and attitudes is hard enough. It's even more challenging when you need to understand deeply what ‘hard to reach’ consumers think, feel and do, but in..

April 5, 2017

Could the UK have avoided Brexit? Probably, had politicians listened to emotions...

What would have happened, had UK politicians really listened to people’s emotions about immigration and about the EU? How different would social and economic policies have been? Would we have had Brexit at all? As early as 2005, when researching..

February 20, 2017

Battling for mindshare in the age of the attention economy

Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..

June 21, 2016

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research

Marketers, strategists and business owners are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a true understanding of their wants and needs.  

June 8, 2016

Why context is key for NPD and innovation

Contextual relevance is absolutely crucial when evaluating scope for innovation and (new) product development opportunities.  

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo