We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Introducing Quantitative Semiotics
March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

Why context is key for NPD and innovation
June 8, 2016

Why context is key for NPD and innovation

Contextual relevance is absolutely crucial when evaluating scope for innovation and (new) product development opportunities.  

The rise and rise of open-ended questions
May 24, 2016

The rise and rise of open-ended questions

Open-ended questions are the lifeblood of qualitative research. They enable the respondent to give you an open, free-form response, devoid of limitations. They don’t limit how someone can respond, whereas closed questions typically only allow..

February 8, 2016

5 Tips For Surfacing Insights From User Research For Innovation

Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..

January 4, 2016

What's next for people research at Dub

Hi, I’m Stephen and I’m the founder of Dub. If you don't know us then we enable researchers and designers to understand and act upon what people do, and what they think and feel about products, services and brands by providing qualitative..

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