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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How Foxtel's service design lead uses insight
May 15, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.
May 8, 2019

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.

In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..

Using Siri and Alexa for Human Insight
April 17, 2019

Using Siri and Alexa for Human Insight

“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..

Disruptive marketing trends already shaping the future for brands
March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

Why every brand needs a social psychologist on their team
November 21, 2018

Why every brand needs a social psychologist on their team

A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.

#WhatWomenWant
November 20, 2018

#WhatWomenWant

This year marks the centenary of women getting the right to vote in Britain. To acknowledge this landmark, Kantar TNS set up a programme to showcase the developments in advertising that have helped to empower women over the last 100 years. The..

Introducing Quantitative Semiotics
March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

Why context is key for NPD and innovation
June 8, 2016

Why context is key for NPD and innovation

Contextual relevance is absolutely crucial when evaluating scope for innovation and (new) product development opportunities.  

The rise and rise of open-ended questions
May 24, 2016

The rise and rise of open-ended questions

Open-ended questions are the lifeblood of qualitative research. They enable the respondent to give you an open, free-form response, devoid of limitations. They don’t limit how someone can respond, whereas closed questions typically only allow..

5 Tips For Surfacing Insights From User Research For Innovation
February 8, 2016

5 Tips For Surfacing Insights From User Research For Innovation

Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..

What's next for people research at Dub
January 4, 2016

What's next for people research at Dub

Hi, I’m Stephen and I’m the founder of Dub. If you don't know us then we enable researchers and designers to understand and act upon what people do, and what they think and feel about products, services and brands by providing qualitative..

October 2, 2015

Supporting Atlantic Design With User Research

Working as user research partners with industrial design and engineering consultancy Atlantic Design, Dub was commissioned to capture and analyse the experience of rail passengers in South London. We used mobile ethnography to observe the..

October 2, 2015

A Research Community For The LinkedIn Community

When LinkedIn wanted to understand the career paths and emotional issues of its workforce and create concepts for learning and development, they asked Dub to develop a private community of employees.

June 23, 2015

GRIT Top 50 Most Innovative (again!)

 

We were bowled over to be recognised as one of the market research industry’s most innovative businesses the first time around for our approach to online research communities. The GRIT Top 50 Most Innovative list each year measures how market..

June 19, 2015

'Onboarding' For Better Online Research Communities

 

When running a pop-up research community, you’ll want to get members online and acclimatised as quickly as possible before progressing with the research agenda. At Further we refer to this as ‘Onboarding’.

Onboarding is essential to help..

June 16, 2015

Using mobile ethnography research to understand what people do, think and feel

When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.

May 12, 2015

Designing With Employees For A Better Experience

Here at Further we believe that Customer Experience is intrinsically linked to Employee Experience since its employees that are having the experience with your customers day-in day-out. By listening to your employees first before developing a..

April 7, 2015

Maximising Research Communities – A Researchers Perspective

We recently asked one of our clients – Libka Pretorius – to share her thoughts and experiences running research communities (MROCs) in her native South Africa. Here’s what she had to say and some useful hints and tips.

June 10, 2014

Further achieves ISO 27001 certification

 

With infrastructure and services that include robust data protections for all of its customers, companies like Further are able to invest in security measures that might be challenging for some businesses to attain.

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