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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Insight and innovation: What retail banks can learn from fintech brands
April 29, 2019

Insight and innovation: What retail banks can learn from fintech brands

In the age of disruption and customer centricity, traditional retail banking is under serious scrutiny. Fintech has forever changed the way forward-thinking consumers want to bank, along with the way they expect their financial brands to behave...

Using Siri and Alexa for Human Insight
April 17, 2019

Using Siri and Alexa for Human Insight

“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..

Combining social science and machine learning to unearth human insight
November 20, 2018

Combining social science and machine learning to unearth human insight

Machine learning and AI has been the poster boy of 2018. Almost every marketing email, webinar and conference that I’ve engaged with has had a track or theme dedicated to it. It’s no surprise then, that marketers are taking it seriously, but the..

How insight leaders can deliver faster, cheaper and more impactful research
October 11, 2018

How insight leaders can deliver faster, cheaper and more impactful research

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The m arketing function is transforming from one of..

Tandem Update
March 19, 2018

Tandem Update

With spring nearly upon us (ignoring the recent UK snow fall!), Tandem has also been busy growing new buds and releasing new features. Read on to find out how our newest platform has been improving your route from people to data to insight.

 

Ideastream™ Feature Update - New Diary Tool*
November 8, 2017

Ideastream™ Feature Update - New Diary Tool*

*Please note...IdeaStream™ is now Together.

At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..

Your IdeaStream feature updates from Further (May 2017)
May 11, 2017

Your IdeaStream feature updates from Further (May 2017)

Since becoming IdeaStream's Feature Manager, I've been working hard to bring you some new updates. I hope you are as excited as we are by these improvements....

Ever thought of researching ethnic minorities online?
March 20, 2017

Ever thought of researching ethnic minorities online?

I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..

EagleAI: 'The night a machine predicted humans better than the humans.' (Live seminar)
March 6, 2017

EagleAI: 'The night a machine predicted humans better than the humans.' (Live seminar)

The next MRXtalks Live seminar will take place on Thursday 16th March and it's 'going to be great!'

4 Ways to share quick feedback from your research community
February 23, 2017

4 Ways to share quick feedback from your research community

It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?

Further's up-to-date list of available languages
February 3, 2017

Further's up-to-date list of available languages

 

Further recently added new languages to our already burgeoning catalogue, so we felt like it was a good time to release an up-to-date list of what’s available.

January 5, 2017

Dub - Our predictions for 2017 (part one)

 

Happy New Year and welcome to 2017. 

So. Here it is - 2017.

And what a year it intends to be. A new US president. Article 50. Guardians of the Galaxy Vol. 2.

What you can be sure of is - as 2016 proved - no one knows exactly what's going to..

November 10, 2016

8 reasons to use Further's online qual and communities platform

I recently sat down with the technical whizzes, research masterminds and all-round superstars that make up Further’s team and asked them to give me eight reasons why they think brands and agencies all over the world use our qualitative online..

October 13, 2016

How to get more from words, not just pictures

It feels as though market researchers (and clients) are rushing head-on into video-based data capture and associated market research technologies at a ferocious pace.

September 12, 2016

The robots are coming - Re-evaluate and future-proof your research skillset

Big Data and automation are undoubtedly causing a sea of change across the Market Research industry. But this isn’t just restricted to the servicing and supporting of clients - it affects the very nature of our roles as researchers (regardless of..

August 26, 2016

Beyond the beard - perspectives on agile from silicon roundabout

Imagine a world where all clients wanted was the minimum viable insight to make a business critical decision. Well, that’s exactly what we did during a recent webinar with the folks at NewMR titled Agile, Automation and Artificial Intelligence..

April 20, 2016

How to choose your online qual and research community software

When running online qualitative research or research communities, among the most important items on your preparation checklist must be to select the most appropriate software for the job. The software will be your life support system during the..

June 23, 2015

GRIT Top 50 Most Innovative (again!)

 

We were bowled over to be recognised as one of the market research industry’s most innovative businesses the first time around for our approach to online research communities. The GRIT Top 50 Most Innovative list each year measures how market..

June 19, 2015

'Onboarding' For Better Online Research Communities

 

When running a pop-up research community, you’ll want to get members online and acclimatised as quickly as possible before progressing with the research agenda. At Further we refer to this as ‘Onboarding’.

Onboarding is essential to help..

June 16, 2015

Using mobile ethnography research to understand what people do, think and feel

When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.

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