FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

dub-to-further
Categories
Combining social science and machine learning to unearth human insight
November 20, 2018

Combining social science and machine learning to unearth human insight

Machine learning and AI has been the poster boy of 2018. Almost every marketing email, webinar and conference that I’ve engaged with has had a track or theme dedicated to it. It’s no surprise then, that marketers are taking it seriously, but the..

How insight leaders can deliver faster, cheaper and more impactful research
October 11, 2018

How insight leaders can deliver faster, cheaper and more impactful research

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The m arketing function is transforming from one of..

Tandem Update
March 19, 2018

Tandem Update

With spring nearly upon us (ignoring the recent UK snow fall!), Tandem has also been busy growing new buds and releasing new features. Read on to find out how our newest platform has been improving your route from people to data to insight.

 

November 8, 2017

Ideastream™ Feature Update - New Diary Tool*

*Please note...IdeaStream™ is now Together.

At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..

May 11, 2017

Your IdeaStream feature updates from Further (May 2017)

Since becoming IdeaStream's Feature Manager, I've been working hard to bring you some new updates. I hope you are as excited as we are by these improvements....

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo