We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
You’re under pressure.. to do more, with less, to meet deadlines and to get the insight to make the critical decision that will provide the winning-edge for your client. At the current speed of business, insight has never been more important, but..
At Further we take data security incredibly seriously, as you’d imagine (and hope!). You need the very highest levels of security and standards for your research participants’ personal data, so we set about getting ISO27001 certified many years..
If you work for a brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration..
In the age of disruption and customer centricity, traditional retail banking is under serious scrutiny. Fintech has forever changed the way forward-thinking consumers want to bank, along with the way they expect their financial brands to behave...
“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..
*Please note...IdeaStream™ is now Together.
At Further we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able..
Since becoming IdeaStream's Feature Manager, I've been working hard to bring you some new updates. I hope you are as excited as we are by these improvements....
I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..
It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?
Further recently added new languages to our already burgeoning catalogue, so we felt like it was a good time to release an up-to-date list of what’s available.
Happy New Year and welcome to 2017.
So. Here it is - 2017.
And what a year it intends to be. A new US president. Article 50. Guardians of the Galaxy Vol. 2.
What you can be sure of is - as 2016 proved - no one knows exactly what's going to..
I recently sat down with the technical whizzes, research masterminds and all-round superstars that make up Further’s team and asked them to give me eight reasons why they think brands and agencies all over the world use our qualitative online..
Big Data and automation are undoubtedly causing a sea of change across the Market Research industry. But this isn’t just restricted to the servicing and supporting of clients - it affects the very nature of our roles as researchers (regardless of..
Imagine a world where all clients wanted was the minimum viable insight to make a business critical decision. Well, that’s exactly what we did during a recent webinar with the folks at NewMR titled Agile, Automation and Artificial Intelligence..
When running online qualitative research or research communities, among the most important items on your preparation checklist must be to select the most appropriate software for the job. The software will be your life support system during the..