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More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..
Slow is smooth, smooth is fast - or so the saying goes. Taking the time to brief a market research supplier properly will save you time and money, no matter how close to a deadline you are. It will make sure your research is feasible and achieves..
So, you have an idea of the questions you want to ask. You know the markets you want to target. You’ve got ideas about the research framework and the technology you’re going to use. Good stuff. However, crafting great human insight that’s based..
To get the best possible results, naturally you only want to recruit the very best participants to take part in your mobile research communities – but how can you make that desire a reality? There’s a saying that when you fail to prepare, you are..
Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..
Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..