hero-img

FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Categories
Thinking about a market research project? Here's how to brief an agency.
April 2, 2019

Thinking about a market research project? Here's how to brief an agency.

Slow is smooth, smooth is fast - or so the saying goes. Taking the time to brief a market research supplier properly will save you time and money, no matter how close to a deadline you are. It will make sure your research is feasible and achieves..

5 ways to streamline your participant recruitment process
February 7, 2019

5 ways to streamline your participant recruitment process

So, you have an idea of the questions you want to ask. You know the markets you want to target. You’ve got ideas about the research framework and the technology you’re going to use. Good stuff. However, crafting great human insight that’s based..

4 ways to recruit the best participants for mobile research communities
February 14, 2017

4 ways to recruit the best participants for mobile research communities

To get the best possible results, naturally you only want to recruit the very best participants to take part in your mobile research communities – but how can you make that desire a reality? There’s a saying that when you fail to prepare, you are..

Structured collaboration to enhance research community interaction - recruitment tips
April 27, 2016

Structured collaboration to enhance research community interaction - recruitment tips

Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..

Online Research Community Engagement Starts With Recruitment
November 11, 2015

Online Research Community Engagement Starts With Recruitment

Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo