Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..
So, you have an idea of the questions you want to ask. You know the markets you want to target. You’ve got ideas about the research framework and the technology you’re going to use. Good stuff. However, crafting great human insight that’s based..
Our online research platform IdeaStream™ (now Together) has plenty of cool functionality designed to spike interest and engagement from study participants. Platform tools let the community manager approach research questions creatively. From..
Further's previous webinar covering projective research techniques proved to be immensely popular, so we invited industry veteran Hazel..