We’re getting to know Kerry (Kez) Poulson, who’s just joined Further’s team in London as Senior Project and Operations Manager. Kez has worked with brand and agency clients across the the FMCG, B2B, healthcare and leisure sectors. Working closely..
I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The marketing function is transforming from one of..
With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..