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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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PLATFORM UPDATE: Text Analytics
August 5, 2020

PLATFORM UPDATE: Text Analytics

Hot on the heels of our new ranking order question type, we are delighted to announce the arrival of a shiny  new text analytics tool on the Together online qual research platform.

PLATFORM UPDATE: A New Way To Rank Concepts
August 5, 2020

PLATFORM UPDATE: A New Way To Rank Concepts

You asked; we delivered. You wanted a ranking tool; we created our new Ranking Order Question type, within the Together platform. Designed by researchers, it’s a powerful way to rank a set of items – text or images.

RIDE Framework: The Four Pillars of Great Online Qual
July 23, 2020

RIDE Framework: The Four Pillars of Great Online Qual

At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..

Introducing Activity Templates
June 18, 2020

Introducing Activity Templates

A New Way For Researchers To Get Better Results, Faster

Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..

Unicef: From Insight To Award-Winning Activation
June 3, 2020

Unicef: From Insight To Award-Winning Activation

We are delighted to learn this week that our client Unicef has been announced as the winner of the Award for Innovation in Fundraising by the Institute of Fundraising for its Paddington Postcards campaign.

Using Zoom to Conduct Online Focus Groups
May 13, 2020

Using Zoom to Conduct Online Focus Groups

Over the past months, as the Covid-19 pandemic has put a stop to much of the planned face-to-face research, researchers have been moving their research online and looking at alternative ways to conduct live online focus groups (and their ..

Online Qual Approaches Powering Consumer Insight
May 7, 2020

Online Qual Approaches Powering Consumer Insight

Brands need insight to make better decisions, to help them grow and, more importantly, to understand what people truly value in the context of their complex lives.

How To Run Successful International Online Qual Research Projects
May 2, 2020

How To Run Successful International Online Qual Research Projects

More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..

How to capture and understand a year in the life of consumers, in just one week
April 26, 2020

How to capture and understand a year in the life of consumers, in just one week

What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..

Moderating online qual projects during Covid-19
April 21, 2020

Moderating online qual projects during Covid-19

During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..

How to find out if people really want your product or service
April 18, 2020

How to find out if people really want your product or service

Moving from ‘thinking’ to ‘knowing’

April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

March 25, 2020

Research You Can Do During The Covid-19 Crisis

To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..

March 17, 2020

New opportunities to learn about online research during a crisis

We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.

March 16, 2020

Coronavirus Needn't Stop Your Concept Testing

Don't let the fact that you can't sit down with your participants in-person stop your concept testing

January 31, 2020

Support during Coronavirus

Whilst we could never have predicted the terrible outbreak of Coronavirus in China, which originated in Hubei’s provincial capital of Wuhan, we can ensure that our team are following the guidelines set out by our Chinese partners and the Chinese..

January 20, 2020

The Top Ways to Use Online Qual for Market Research & Insight

When I first came into online qualitative research (just as the age of information was starting), I was, even then, amazed by how many possibilities and methods there were to explore. I was a rabbit in headlights, unsure of what was the best way..

November 28, 2019

Brand insight and why it's important

Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..

October 30, 2019

Seeing through the half-truths

We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..

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