We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..
Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..
Over the past months, as the Covid-19 pandemic has put a stop to much of the planned face-to-face research, researchers have been moving their research online and looking at alternative ways to conduct live online focus groups (and their ..
Brands need insight to make better decisions, to help them grow and, more importantly, to understand what people truly value in the context of their complex lives.
More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..
What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..
During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..
With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.
To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..
We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.
Don't let the fact that you can't sit down with your participants in-person stop your concept testing
Whilst we could never have predicted the terrible outbreak of Coronavirus in China, which originated in Hubei’s provincial capital of Wuhan, we can ensure that our team are following the guidelines set out by our Chinese partners and the Chinese..
When I first came into online qualitative research (just as the age of information was starting), I was, even then, amazed by how many possibilities and methods there were to explore. I was a rabbit in headlights, unsure of what was the best way..
Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..
We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..