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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Structured collaboration to enhance research community interaction - recruitment tips
April 27, 2016

Structured collaboration to enhance research community interaction - recruitment tips

Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..

How to choose your online qual and research community software
April 20, 2016

How to choose your online qual and research community software

When running online qualitative research or research communities, among the most important items on your preparation checklist must be to select the most appropriate software for the job. The software will be your life support system during the..

Developing online research community member to member interaction
April 6, 2016

Developing online research community member to member interaction

With customer closeness seated firmly on the agenda for so many corporations and CEOs, it is perhaps unsurprising to see that the majority of Market Research agencies are now either using, or considering using an online research community..

10 mistakes to avoid when running your first research community
March 22, 2016

10 mistakes to avoid when running your first research community

1. Creating a Virtual Ghost Town
When your research community launches and the first person to arrive arrives at a community devoid of people, conversations and any life forms, they’ll be experiencing what’s referred to as a ‘virtual ghost..

Techniques for Online Qual Research: Circle of Voices
March 16, 2016

Techniques for Online Qual Research: Circle of Voices

Structured Collaboration and the 'Circle Of Voices' Technique

What Research Communities Can Do For Your Tech Company
March 11, 2016

What Research Communities Can Do For Your Tech Company

Money is now technology-enabled - and so are governments, workplaces, and, of course, communication. In a world that’s moving faster than ever, tech companies and brands need to stay in close contact with users and consumers to stay abreast of..

Short or Long-Term Research Community: Which is Best for Me?
February 24, 2016

Short or Long-Term Research Community: Which is Best for Me?

So you’ve decided that you want to run a research community. Given all the advantages of this method of research, ranging from the agility and rich insight offered through to  the way it enables people to interact using multimedia and mobile..

Research Communities 101
February 19, 2016

Research Communities 101

Today’s market researchers are finding that research communities are among the best ways to find out what consumers really think, because people are more likely to share their true reactions and feelings when communicating with people who they..

How Long Should My Research Community Last?
February 12, 2016

How Long Should My Research Community Last?

Short-term, or pop-up research communities are where recruited participants are invited to take part in private online discussions, surveys and creative activities each day of the community. They last for anything from 2-3 days up to a couple of..

Unearthing Emotional Context Using Projective Exercises In Online Qualitative Research
February 10, 2016

Unearthing Emotional Context Using Projective Exercises In Online Qualitative Research

Discussions are highly versatile and used to great effect in online qualitative research, however many overlook the opportunity to deploy online projective exercises to unearth emotional context and enrich their feedback. 

5 Tips For Surfacing Insights From User Research For Innovation
February 8, 2016

5 Tips For Surfacing Insights From User Research For Innovation

Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..

January 4, 2016

What's next for people research at Dub

Hi, I’m Stephen and I’m the founder of Dub. If you don't know us then we enable researchers and designers to understand and act upon what people do, and what they think and feel about products, services and brands by providing qualitative..

November 24, 2015

Six Examples Of Online Research Communities With Patients

Every day I get to speak with a bunch of researchers in the health, well-being and pharma space. I ask them about their insight challenges in order to help them develop new strategies to their online qualitative research and online research..

November 11, 2015

Online Research Community Engagement Starts With Recruitment

Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..

November 6, 2015

Why qualitative online research works well with the over 50s

Here at Further, we not only do we provide our clients with an intuitive market research technology to conduct qualitative online research, we also act as research partner and give great advice to beginners and experts alike.

October 20, 2015

Facebook Reactions - What's Not To Like

For some time now, the folks at Facebook have been dropping hints of the impending release of a Dislike button. Last week, they took the wraps off the project and released not a Dislike button, but a series of new emoji’s they call Reactions -..

October 7, 2015

Community Engagement Series # 3 - Building Better Relationships

OK, so you've learnt how to create effective research community activity plans and maximise levels of response and interaction within your communities. It’s a fair to say that positive working relationships are essential for achieving project..

October 5, 2015

Why Online Research Communities Are Good For Creativity

Research has shown that both personal space and freedom from peer pressure are vital for creativity. As far back as the 1940s, Alex Osborn, one of the founding partners of famed ad agency Batten, Barton, Durstine and Osborn (BBDO), addressed the..

October 2, 2015

Supporting Atlantic Design With User Research

Working as user research partners with industrial design and engineering consultancy Atlantic Design, Dub was commissioned to capture and analyse the experience of rail passengers in South London. We used mobile ethnography to observe the..

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