We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..
When running online qualitative research or research communities, among the most important items on your preparation checklist must be to select the most appropriate software for the job. The software will be your life support system during the..
With customer closeness seated firmly on the agenda for so many corporations and CEOs, it is perhaps unsurprising to see that the majority of Market Research agencies are now either using, or considering using an online research community..
Money is now technology-enabled - and so are governments, workplaces, and, of course, communication. In a world that’s moving faster than ever, tech companies and brands need to stay in close contact with users and consumers to stay abreast of..
So you’ve decided that you want to run a research community. Given all the advantages of this method of research, ranging from the agility and rich insight offered through to the way it enables people to interact using multimedia and mobile..
Short-term, or pop-up research communities are where recruited participants are invited to take part in private online discussions, surveys and creative activities each day of the community. They last for anything from 2-3 days up to a couple of..
Discussions are highly versatile and used to great effect in online qualitative research, however many overlook the opportunity to deploy online projective exercises to unearth emotional context and enrich their feedback.
Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..
Hi, I’m Stephen and I’m the founder of Dub. If you don't know us then we enable researchers and designers to understand and act upon what people do, and what they think and feel about products, services and brands by providing qualitative..
Every day I get to speak with a bunch of researchers in the health, well-being and pharma space. I ask them about their insight challenges in order to help them develop new strategies to their online qualitative research and online research..
Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..
Here at Further, we not only do we provide our clients with an intuitive market research technology to conduct qualitative online research, we also act as research partner and give great advice to beginners and experts alike.
For some time now, the folks at Facebook have been dropping hints of the impending release of a Dislike button. Last week, they took the wraps off the project and released not a Dislike button, but a series of new emoji’s they call Reactions -..
OK, so you've learnt how to create effective research community activity plans and maximise levels of response and interaction within your communities. It’s a fair to say that positive working relationships are essential for achieving project..
Research has shown that both personal space and freedom from peer pressure are vital for creativity. As far back as the 1940s, Alex Osborn, one of the founding partners of famed ad agency Batten, Barton, Durstine and Osborn (BBDO), addressed the..
Working as user research partners with industrial design and engineering consultancy Atlantic Design, Dub was commissioned to capture and analyse the experience of rail passengers in South London. We used mobile ethnography to observe the..