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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How Foxtel's service design lead uses insight
March 6, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

How trust can help reduce your insurance costs
February 15, 2019

How trust can help reduce your insurance costs

Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..

Research communities are in demand, according to The British Research Barometer Report
October 18, 2018

Research communities are in demand, according to The British Research Barometer Report

A brand new report landed on our desks just last week, called The British Research Barometer, compiled by publisher MrWeb and B2B research experts Circle Research The report explored the views of 140 market research professionals that reside..

October 4, 2018

How and when to use online qualitative research for better insight

With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..

August 21, 2018

When to invest in a long-term online research community

At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..

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