We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

RIDE Framework: The Four Pillars of Great Online Qual
July 23, 2020

RIDE Framework: The Four Pillars of Great Online Qual

At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..

Helping Retailers Understand Changing Shopper Behaviours
June 3, 2020

Helping Retailers Understand Changing Shopper Behaviours

Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19

RESEARCH MASTERCLASS: Learn how to win online qual research
April 17, 2020

RESEARCH MASTERCLASS: Learn how to win online qual research

During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.

Understanding Students' Experiences
April 14, 2020

Understanding Students' Experiences

When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?

A Guide To Qualitative Research
April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

New opportunities to learn about online research during a crisis
March 17, 2020

New opportunities to learn about online research during a crisis

We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.

Support during Coronavirus
January 31, 2020

Support during Coronavirus

Whilst we could never have predicted the terrible outbreak of Coronavirus in China, which originated in Hubei’s provincial capital of Wuhan, we can ensure that our team are following the guidelines set out by our Chinese partners and the Chinese..

The two most important truths marketers need to know about
November 13, 2019

The two most important truths marketers need to know about

The truth is easy to work with, it gives you confidence and helps you make great decisions, especially where your target audience are concerned, right? So, why then, when it comes to researching people, are the two most important truths that..

How forward thinking brands use insight
June 12, 2019

How forward thinking brands use insight

If your brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration to..

Online Research Communities vs Online Focus Groups
May 20, 2019

Online Research Communities vs Online Focus Groups

Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..

How Foxtel's service design lead uses insight
May 15, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

February 15, 2019

How trust can help reduce your insurance costs

Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..

October 18, 2018

Research communities are in demand, according to The British Research Barometer Report

A brand new report landed on our desks just last week, called The British Research Barometer, compiled by publisher MrWeb and B2B research experts Circle Research The report explored the views of 140 market research professionals that reside..

October 4, 2018

How and when to use online qualitative research for better insight

With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..

August 21, 2018

When to invest in a long-term online research community

At Further, we get proposals through on a daily basis to set up and run short term online communities. However, in some cases there may be great benefits to running extended or long-term online communities of a more qualitative, exploratory..

June 25, 2018

How we roll (part 3)

We caught up with Lorrin Etka-Shepherd of US based qualitative research specialists, Marketry who use our Together platform to run online communities for their clients all over the world.

February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

October 27, 2017

Engagement - The First Step to Great Insight

Our online research platform IdeaStream™ (now Together) has plenty of cool functionality designed to spike interest and engagement from study participants. Platform tools let the community manager approach research questions creatively. From..

October 12, 2017

The Essentials of Qualitative Research

Commercial interest in online qual research continues to grow as a cost-effective way of exploring ideas and concepts directly with consumers.

July 5, 2017

Understanding and improving the participant experience

The research you do is only as good as three things: your research design, your analytical capabilities and the people you recruit. Get any one of these wrong and you’ll likely find yourself being misled and making the wrong decisions. 

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