We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Why Online Research Communities Are Good For Creativity
October 5, 2015

Why Online Research Communities Are Good For Creativity

Research has shown that both personal space and freedom from peer pressure are vital for creativity. As far back as the 1940s, Alex Osborn, one of the founding partners of famed ad agency Batten, Barton, Durstine and Osborn (BBDO), addressed the..

Supporting Atlantic Design With User Research
October 2, 2015

Supporting Atlantic Design With User Research

Working as user research partners with industrial design and engineering consultancy Atlantic Design, Dub was commissioned to capture and analyse the experience of rail passengers in South London. We used mobile ethnography to observe the..

September 30, 2015

Community Engagement Series # 2 – Maximising Levels of Response & Interaction

Hot on the heels of last week’s tips for activity development, here’s further recommendations and inspiration to enhance response and promote member to member interaction.

September 15, 2015

Community Engagement Series #1 – Creating An Online Research Community Plan

Over the course of the next two weeks we’ll be sharing a series of quick tips to help you achieve best practice and heighten levels of community engagement within your online research communities.

'Onboarding' For Better Online Research Communities
June 19, 2015

'Onboarding' For Better Online Research Communities


When running a pop-up research community, you’ll want to get members online and acclimatised as quickly as possible before progressing with the research agenda. At Further we refer to this as ‘Onboarding’.

Onboarding is essential to help..

What makes online research communities so effective?
June 19, 2015

What makes online research communities so effective?

Since 2007, Further has gained considerable experience connecting brands with people, helping our clients to solve a wide range of business challenges – from engaging hard-to-reach BAME and LGBT cancer patients to change Government policy and..

Using mobile ethnography research to understand what people do, think and feel
June 16, 2015

Using mobile ethnography research to understand what people do, think and feel

When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.

April 28, 2015

Research Community Excellence Webinar (part 1)

Earlier today, Further’s Dan Stracey presented his thoughts on Research Community Excellence, focussing on how to enhance community engagement using Dr. Robert Cialdini’s Principles of Persuasion. If you’re looking for inspiration and tips on how to..

April 24, 2015

Relationships + Empathy = People-Centricity

Why do relationships matter?

The terms (or labels) “Customer-centricity” and “human-centred” are banded around a lot in this connected age we live in. It promises experiences that put people first, or so we’re lead to believe.

The problem is that..

April 7, 2015

How To Optimise An Online Research Communities; A Researcher's Perspective

We recently asked one of our clients  to share her thoughts and experiences running online research communities (MROCs) and online qual studies in her native South Africa. Here’s what she had to say and some useful hints and tips.

January 30, 2015

WEBINAR RECORDING: How Carlsberg Used Research Communities To Crack The Swiss Market

If you missed yesterday's webinar with Dub and Catalyx which highlighted some of the brilliant ways Catalyx used research communities and crowdsourcing to help grow the Carlsberg-owned Somerbsy brand in Switzerland then worry not. A recording of the..

October 3, 2014

Customer Experience Tracking: Adopting Self-Ethnography

Qualitative research, even in the relatively new field of online qual, has traditionally been conducted after the moment or experience of interest has taken place. Participants are asked to report what they saw or experienced, how it made them..

September 25, 2014

10 Questions That Create Successful Online+Mobile Qual Studies

Think that a successful online or mobile qual study means capturing lots of data? Think again.

September 15, 2014

Mobile Qual Research: Should You Use an App-Based Solution?

Over the past seven years, we've learned a lot about online qual . We've spent time playing with new types of tools, talking to customers about what they find engaging, and looking at a lot of stats and figures to see which strategies get the..

August 28, 2014

Hiring a milkshake

It's a commonly known fact that most new products fail. One of the reasons for this high failure rate is poorly executed research that is business-centric rather than customer-centric: ‘how much would people pay for this?’ rather than ‘how much..

August 20, 2014

Engagement and Gamification in Online Research Communities

Gamification remains a hot research topic, and is used more and more in the research communities we see hosted on Further’s community software. Here are some excerpts from a fascinating interview I had with one of our clients, Katy Mallios of Spych..

May 9, 2014

Don't Get Lost In Translation

More and more, Dub’s research agency clients are running complex multi-country studies and communities in response to clients growing demands and the globally of their brands. Running multi-country research studies and communities brings with it..

April 24, 2014

IdeaStream™ Can Do That: #1 Leaderboards

For larger or longer-term communities, a great way to motivate participants and get them engaged is by showing leaderboards of their contribution. This 'gamifies' the experience and sets micro challenges to individuals to be better. By..

April 24, 2014

IdeaStream™ Can Do That: An Introduction

Every week, the team here at Dub host a meeting where we discuss questions and topics that our clients have raised, and how best to tackle them. It’s a great opportunity to learn what each of us is experiencing and to share knowledge across our..

April 14, 2014

The How, Why and What of Mobile Diaries for Qualitative Research

If you are a researcher, chances are you will have run many diary / journalling exercises with participants as a way to get to know them prior to conducting some focus groups. It’s one of the pre-eminent mobile qualitative research methods and..

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