We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..
When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?
With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.
To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..
We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.
Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism. But which is it? When the..
Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..
Growing use of social media has increased client appetite to deepen and enrich customer understanding - to reveal the ‘human story’ when it comes to brand, product and service touchpoints experiences and interaction.
Short-term (or pop-up) online research communities are where recruited participants are invited to take part in private online discussions, surveys and creative activities each day of the community. They last for anything from 2-3 days up to a..
Discussions are highly versatile and used to great effect in online qualitative research, however many overlook the opportunity to deploy online projective exercises to unearth emotional context and enrich their feedback.
Asking your employees questions or working collaboratively with them to develop new ideas and concepts is quicker and more financially feasible with the advent of online communities and maturing social behaviours.
Hi, I’m Stephen and I’m the founder of Dub. If you don't know us then we enable researchers and designers to understand and act upon what people do, and what they think and feel about products, services and brands by providing qualitative..
Every day I get to speak with a bunch of researchers in the health, well-being and pharma space. I ask them about their insight challenges in order to help them develop new strategies to their online qualitative research and online research..
Big data is, well, a big topic and has had a lot of attention over the past few years since digital transformation hit home, but it continues to be something brands grapple with.
Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..
Here at Further, we not only do we provide our clients with an intuitive market research technology to conduct qualitative online research, we also act as research partner and give great advice to beginners and experts alike.
Customer Experience Management has been with us for some time now, but for most of that time Customer Experience Professionals have been reliant on Customer Satisfaction (CSAT) and Net Promoter Scores (NPS) as the only measures of how well their..
For some time now, the folks at Facebook have been dropping hints of the impending release of a Dislike button. Last week, they took the wraps off the project and released not a Dislike button, but a series of new emoji’s they call Reactions -..
OK, so you've learnt how to create effective research community activity plans and maximise levels of response and interaction within your communities. It’s a fair to say that positive working relationships are essential for achieving project..