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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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The importance of understanding the people behind the clicks
February 20, 2019

The importance of understanding the people behind the clicks

Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism.  But which is it? When the..

Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

Tandem update: Data analysis feature
April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

Understanding and improving the participant experience
July 5, 2017

Understanding and improving the participant experience

The research you do is only as good as three things: your research design, your analytical capabilities and the people you recruit. Get any one of these wrong and you’ll likely find yourself being misled and making the wrong decisions. 

Listening with your eyes - telling the human story and inspiring innovation
September 26, 2016

Listening with your eyes - telling the human story and inspiring innovation

Growing use of social media has increased client appetite to deepen and enrich customer understanding - to reveal the ‘human story’ when it comes to brand, product and service touchpoints experiences and interaction.

How Long Should My Research Community Last?
February 12, 2016

How Long Should My Research Community Last?

Short-term, or pop-up research communities are where recruited participants are invited to take part in private online discussions, surveys and creative activities each day of the community. They last for anything from 2-3 days up to a couple of..

Unearthing Emotional Context Using Projective Exercises In Online Qualitative Research
February 10, 2016

Unearthing Emotional Context Using Projective Exercises In Online Qualitative Research

Discussions are highly versatile and used to great effect in online qualitative research, however many overlook the opportunity to deploy online projective exercises to unearth emotional context and enrich their feedback. 

5 Tips For Surfacing Insights From User Research For Innovation
February 8, 2016

5 Tips For Surfacing Insights From User Research For Innovation

Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..

Employee Research Communities And Changing Behaviours Among Millennials
February 2, 2016

Employee Research Communities And Changing Behaviours Among Millennials

Asking your employees questions or working collaboratively with them to develop new ideas and concepts is quicker and more financially feasible with the advent of online communities and maturing social behaviours.

What's next for people research at Dub
January 4, 2016

What's next for people research at Dub

Hi, I’m Stephen and I’m the founder of Dub. If you don't know us then we enable researchers and designers to understand and act upon what people do, and what they think and feel about products, services and brands by providing qualitative..

Six Examples Of Online Research Communities With Patients
November 24, 2015

Six Examples Of Online Research Communities With Patients

Every day I get to speak with a bunch of researchers in the health, well-being and pharma space. I ask them about their insight challenges in order to help them develop new strategies to their online qualitative research and online research..

November 11, 2015

Online Research Community Engagement Starts With Recruitment

Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..

November 6, 2015

Why qualitative online research works well with the over 50s

Here at Further, we not only do we provide our clients with an intuitive market research technology to conduct qualitative online research, we also act as research partner and give great advice to beginners and experts alike.

November 3, 2015

Why Customer Experience Research Should Capture Feelings

Customer Experience Management has been with us for some time now, but for most of that time Customer Experience Professionals have been reliant on Customer Satisfaction (CSAT) and Net Promoter Scores (NPS) as the only measures of how well their..

October 20, 2015

Facebook Reactions - What's Not To Like

For some time now, the folks at Facebook have been dropping hints of the impending release of a Dislike button. Last week, they took the wraps off the project and released not a Dislike button, but a series of new emoji’s they call Reactions -..

October 7, 2015

Community Engagement Series # 3 - Building Better Relationships

OK, so you've learnt how to create effective research community activity plans and maximise levels of response and interaction within your communities. It’s a fair to say that positive working relationships are essential for achieving project..

October 5, 2015

Why Online Research Communities Are Good For Creativity

Research has shown that both personal space and freedom from peer pressure are vital for creativity. As far back as the 1940s, Alex Osborn, one of the founding partners of famed ad agency Batten, Barton, Durstine and Osborn (BBDO), addressed the..

October 2, 2015

Supporting Atlantic Design With User Research

Working as user research partners with industrial design and engineering consultancy Atlantic Design, Dub was commissioned to capture and analyse the experience of rail passengers in South London. We used mobile ethnography to observe the..

September 30, 2015

Community Engagement Series # 2 – Maximising Levels of Response & Interaction

Hot on the heels of last week’s tips for activity development, here’s further recommendations and inspiration to enhance response and promote member to member interaction.

September 15, 2015

Community Engagement Series #1 – Creating An Online Research Community Plan

Over the course of the next two weeks we’ll be sharing a series of quick tips to help you achieve best practice and heighten levels of community engagement within your online research communities.

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