We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

Tandem update: Data analysis feature
April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

Understanding and improving the participant experience
July 5, 2017

Understanding and improving the participant experience

The research you do is only as good as three things: your research design, your analytical capabilities and the people you recruit. Get any one of these wrong and you’ll likely find yourself being misled and making the wrong decisions. 

September 26, 2016

Listening with your eyes - telling the human story and inspiring innovation

Growing use of social media has increased client appetite to deepen and enrich customer understanding - to reveal the ‘human story’ when it comes to brand, product and service touchpoints experiences and interaction.

February 12, 2016

How Long Should My Research Community Last?

Short-term, or pop-up research communities are where recruited participants are invited to take part in private online discussions, surveys and creative activities each day of the community. They last for anything from 2-3 days up to a couple of..

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