Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..
Growing use of social media has increased client appetite to deepen and enrich customer understanding - to reveal the ‘human story’ when it comes to brand, product and service touchpoints experiences and interaction.
Short-term, or pop-up research communities are where recruited participants are invited to take part in private online discussions, surveys and creative activities each day of the community. They last for anything from 2-3 days up to a couple of..