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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How and when to use online qualitative research for better insight
October 4, 2018

How and when to use online qualitative research for better insight

With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..

Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

Tandem update June - It's a scorcher
June 27, 2018

Tandem update June - It's a scorcher

With the 2018 Fifa World Cup fully upon us, Tandem has decided to get in on the action with some exciting global updates. No red cards here, just lots of Tandem 'bookings' and sweet 'back of the net' update glory...are these football puns..

Tandem update: Data analysis feature
April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

Tandem - Consumer Insights Product Update April 2018
April 6, 2018

Tandem - Consumer Insights Product Update April 2018

Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.

Tandem Update
March 19, 2018

Tandem Update

With spring nearly upon us (ignoring the recent UK snow fall!), Tandem has also been busy growing new buds and releasing new features. Read on to find out how our newest platform has been improving your route from people to data to insight.

 

Applications and use case scenarios of mobile ethnography
May 25, 2016

Applications and use case scenarios of mobile ethnography

Thanks to the world-dominating smartphone, the open nature of sharing has evolved through social media – putting market researchers in an excellent position to gain access into real lives and gather feedback that wasn’t available before. One way..

Using mobile ethnography research to understand what people do, think and feel
June 16, 2015

Using mobile ethnography research to understand what people do, think and feel

When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.

An Update on Mobile Research Tools - When, Where and Why
April 15, 2013

An Update on Mobile Research Tools - When, Where and Why

Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. Here at Further we felt this was an ideal time to reflect on what we’ve learned so far from..

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