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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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RESEARCH MASTERCLASS: Learn how to win online qual research
April 17, 2020

RESEARCH MASTERCLASS: Learn how to win online qual research

During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.

Understanding Students' Experiences
April 14, 2020

Understanding Students' Experiences

When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?

A Guide To Qualitative Research
April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

How and when to use online qualitative research for better insight
October 4, 2018

How and when to use online qualitative research for better insight

With the continued advancement of digital technology, analytics and online market research platforms like Together and Tandem, brands and their research and insight teams now have more tools, methods and options available to conduct consumer..

Mobile ethnography and the curse of the 'over question'
September 26, 2018

Mobile ethnography and the curse of the 'over question'

Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..

Applications and use case scenarios of mobile ethnography
May 25, 2016

Applications and use case scenarios of mobile ethnography

Thanks to the world-dominating smartphone, the open nature of sharing has evolved through social media – putting market researchers in an excellent position to gain access into real lives and gather feedback that wasn’t available before. One way..

Using mobile ethnography research to understand what people do, think and feel
June 16, 2015

Using mobile ethnography research to understand what people do, think and feel

When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.

An Update on Mobile Research Tools - When, Where and Why
April 15, 2013

An Update on Mobile Research Tools - When, Where and Why

Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. Here at Further we felt this was an ideal time to reflect on what we’ve learned so far from..

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