We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.
When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?
With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.
Your client wants to understand how and why people are buying their product in retail stores. So you design a shopper research study using mobile technology and ask participants to share their experiences. However, instead of just letting them..
Thanks to the world-dominating smartphone, the open nature of sharing has evolved through social media – putting market researchers in an excellent position to gain access into real lives and gather feedback that wasn’t available before. One way..
When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.
Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. Here at Further we felt this was an ideal time to reflect on what we’ve learned so far from..