At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..
The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today.
“Another article on millennials?!” we hear you cry. And yes, we know we’ve been banging on about them a bit recently. But bear with us a bit longer, will you? You see, the millennial generation, or Generation Y as some people call them, are the..
Millennials, or Generation Y as they are also known, are typically classified as those born between 1980 and 2000. Making up a quarter of the UK’s adult population, millennials are one of the largest generations either approaching or already in..