We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19
More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..
During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..
When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?
With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.
None of us predicted Covid-19, nor can anyone confidently say how long the impact will last, or how deep it will be, so it's a case of getting comfortable with the new reality.
To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..
Don't let the fact that you can't sit down with your participants in-person stop your concept testing
Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..
As disruptive technology businesses sweep through sectors like a game of tech-enabled dominoes, we've seen first-hand the transformative role that research and human insight is playing in these evolutionary times. Demand for change is being..
You’re under pressure.. to do more, with less, to meet deadlines and to get the insight to make the critical decision that will provide the winning-edge for your client. At the current speed of business, insight has never been more important, but..
At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..
Most clients enter into a research project never quite knowing what’s going to come out at the other end, which can make it feel a bit like Russian roulette. What’s more, creating impact with research and insight can be a big challenge. For our..
If your brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration to..
Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..
Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..