We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Helping Retailers Understand Changing Shopper Behaviours
June 3, 2020

Helping Retailers Understand Changing Shopper Behaviours

Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19

How To Run Successful International Online Qual Research Projects
May 2, 2020

How To Run Successful International Online Qual Research Projects

More and more, brands are looking to conduct research across multiple markets at the same time, in support of their global marketing efforts. Despite the overall design of your research project being consistent with single market studies, there..

Moderating online qual projects during Covid-19
April 21, 2020

Moderating online qual projects during Covid-19

During the global crisis caused by Covid-19 and the Coronavirus, qualitative research has come to the forefront as the best way to understand people's changing attitudes and behaviours, and discover whether they want and need your products and..

How to find out if people really want your product or service
April 18, 2020

How to find out if people really want your product or service

Moving from ‘thinking’ to ‘knowing’

Understanding Students' Experiences
April 14, 2020

Understanding Students' Experiences

When you think about student life, do you picture a scene from the TV series Fresh Meat? A bunch of mismatched housemates missing lectures, drinking in the union bar, and getting into character-building scrapes?

A Guide To Qualitative Research
April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

Morale (of a research team)
April 1, 2020

Morale (of a research team)

None of us predicted Covid-19, nor can anyone confidently say how long the impact will last, or how deep it will be, so it's a case of getting comfortable with the new reality.

Research You Can Do During The Covid-19 Crisis
March 25, 2020

Research You Can Do During The Covid-19 Crisis

To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..

Coronavirus Needn't Stop Your Concept Testing
March 16, 2020

Coronavirus Needn't Stop Your Concept Testing

Don't let the fact that you can't sit down with your participants in-person stop your concept testing

November 28, 2019

Brand insight and why it's important

Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..

November 13, 2019

What B2C and D2C brands can learn from the insurance sector

As disruptive technology businesses sweep through sectors like a game of tech-enabled dominoes, we've seen first-hand the transformative role that research and human insight is playing in these evolutionary times. Demand for change is being..

October 22, 2019

How to minimise your research costs and maximise your human insight

You’re under pressure.. to do more, with less, to meet deadlines and to get the insight to make the critical decision that will provide the winning-edge for your client. At the current speed of business, insight has never been more important, but..

September 5, 2019

Why you need 3D buyer personas in your life

At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..

August 2, 2019

How To Run Research Client Debriefs Like a Superhero

Most clients enter into a research project never quite knowing what’s going to come out at the other end, which can make it feel a bit like Russian roulette. What’s more, creating impact with research and insight can be a big challenge. For our..

July 17, 2019

Robert Hocking - A Life In Insight

We recently caught up with Robert Hocking. Robert currently holds a number of high-profile positions. His career began in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s been a VP of..

June 12, 2019

How forward thinking brands use insight

If your brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration to..

June 5, 2019

Developing and Testing Business Propositions with Research

Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..

May 20, 2019

Online Research Communities vs Online Focus Groups

Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..

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