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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Robert Hocking - A Life In Insight
July 17, 2019

Robert Hocking - A Life In Insight

We recently caught up with Robert Hocking. Robert currently holds a number of high-profile positions. His career began in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s been a VP of..

How forward thinking brands are using insight
June 12, 2019

How forward thinking brands are using insight

If you work for a brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration..

Developing and Testing Business Propositions with Research
June 5, 2019

Developing and Testing Business Propositions with Research

Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..

Online Research Communities vs Online Focus Groups
May 20, 2019

Online Research Communities vs Online Focus Groups

Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..

Thinking about a market research project? Here's how to brief an agency.
April 2, 2019

Thinking about a market research project? Here's how to brief an agency.

Slow is smooth, smooth is fast - or so the saying goes. Taking the time to brief a market research supplier properly will save you time and money, no matter how close to a deadline you are. It will make sure your research is feasible and achieves..

How trust can help reduce your insurance costs
February 15, 2019

How trust can help reduce your insurance costs

Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..

Why every brand needs a social psychologist on their team
November 21, 2018

Why every brand needs a social psychologist on their team

A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

The Difference Between 'Good' and 'Good Enough'
October 12, 2017

The Difference Between 'Good' and 'Good Enough'

I’ve been working in branding and consumer insights now for over 20-years, and I’ve never seen such seismic changes as are taking place right now. It’s a demanding and challenging place to be.  Why?

John: my first time
June 7, 2017

John: my first time

“Oh bloody hell, I hope I’m not asking leading questions!? What even are those? Have I already said one? Quick, pay attention to what they are saying. Show you’re interested, nod your head. They sound like they are winding up, what’s your next..

From ivory towers to Trump Towers - overcoming confirmation bias in the pursuit of human truth
April 24, 2017

From ivory towers to Trump Towers - overcoming confirmation bias in the pursuit of human truth

The result of Brexit and Trump’s recent unexpected victory have yet again exposed the limitations of Big Data and ‘Data Science’ when it comes to interpreting human attitudes and behaviour.

April 5, 2017

Could the UK have avoided Brexit? Probably, had politicians listened to emotions...

What would have happened, had UK politicians really listened to people’s emotions about immigration and about the EU? How different would social and economic policies have been? Would we have had Brexit at all? As early as 2005, when researching..

March 31, 2017

Giving the right people a voice and a say

Living here in the UK as I do, I’m all too aware of the impact of not reaching out and giving the right people a voice. Brexit, and the surprise surrounding the country’s vote to leave illustrated this point, and we’re now in a bit of a mess..

March 20, 2017

Ever thought of researching ethnic minorities online?

I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..

February 23, 2017

4 Ways to share quick feedback from your research community

It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?

February 3, 2017

Jargon and buzzwords - What are you actually telling me?

In making the decision to write my next blog for *Dub, and my first of 2017 (I can’t take credit for copy and pasting my colleagues 2017 predictions), I knew exactly what it was going to be about.

*Further used to be Dub!

Six months into my..

January 27, 2017

MRXtalks Live 3: Postcards from the edge (Adrian Swinscoe)

The MRXtalks Liveare the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. 

December 6, 2016

How to write a great qualitative research brief

It’s fast becoming the norm that clients come to us without a written brief. Sure, they know what they want to achieve, what their objectives are, but they don’t know how to write a qualitative research brief (or they’ve not got the time!).

I’m..

September 20, 2016

Little academic in big industry:

Bridging the Divide Between Two Worlds - A Sociologist's Journey into Market Research

August 22, 2016

'More than MROCs, big enough to deliver, small enough to care' - Further on Further

Company-wide brainstorming sessions - they hold the potential to be a marketer’s dream, but instances of nightmare scenarios permeate the internet. Unruly groups, loud characters, extroverts being extroverts and introverts cowed into agreement...

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