We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

The Difference Between 'Good' and 'Good Enough'
October 12, 2017

The Difference Between 'Good' and 'Good Enough'

I’ve been working in branding and consumer insights now for over 20-years, and I’ve never seen such seismic changes as are taking place right now. It’s a demanding and challenging place to be.  Why?

John: my first time
June 7, 2017

John: my first time

“Oh bloody hell, I hope I’m not asking leading questions!? What even are those? Have I already said one? Quick, pay attention to what they are saying. Show you’re interested, nod your head. They sound like they are winding up, what’s your next..

April 24, 2017

From ivory towers to Trump Towers - overcoming confirmation bias in the pursuit of human truth

The result of Brexit and Trump’s recent unexpected victory have yet again exposed the limitations of Big Data and ‘Data Science’ when it comes to interpreting human attitudes and behaviour.

April 19, 2017

Redefining the research expert and giving a voice to challenging groups

Conducting great market research is tough enough, even when working with mainstream social groups. It can seem darn right impossible when you are tasked with reaching out to ‘hard to reach’ or ‘challenging’ communities. But giving a voice to..

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