If you work for a brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration..
Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..
Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..
Slow is smooth, smooth is fast - or so the saying goes. Taking the time to brief a market research supplier properly will save you time and money, no matter how close to a deadline you are. It will make sure your research is feasible and achieves..
Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..
A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.
“Oh bloody hell, I hope I’m not asking leading questions!? What even are those? Have I already said one? Quick, pay attention to what they are saying. Show you’re interested, nod your head. They sound like they are winding up, what’s your next..
The result of Brexit and Trump’s recent unexpected victory have yet again exposed the limitations of Big Data and ‘Data Science’ when it comes to interpreting human attitudes and behaviour.
What would have happened, had UK politicians really listened to people’s emotions about immigration and about the EU? How different would social and economic policies have been? Would we have had Brexit at all? As early as 2005, when researching..
Living here in the UK as I do, I’m all too aware of the impact of not reaching out and giving the right people a voice. Brexit, and the surprise surrounding the country’s vote to leave illustrated this point, and we’re now in a bit of a mess..
I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..
It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?
In making the decision to write my next blog for *Dub, and my first of 2017 (I can’t take credit for copy and pasting my colleagues 2017 predictions), I knew exactly what it was going to be about.
*Further used to be Dub!
Six months into my..
The MRXtalks Liveare the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today.
It’s fast becoming the norm that clients come to us without a written brief. Sure, they know what they want to achieve, what their objectives are, but they don’t know how to write a qualitative research brief (or they’ve not got the time!).
Bridging the Divide Between Two Worlds - A Sociologist's Journey into Market Research
Company-wide brainstorming sessions - they hold the potential to be a marketer’s dream, but instances of nightmare scenarios permeate the internet. Unruly groups, loud characters, extroverts being extroverts and introverts cowed into agreement...